Manager, Global Marketing, Bobbi Brown

Estée Lauder Companies•New York, NY

About The Position

The Estée Lauder Companies Inc. is a global leader in beauty products, encompassing skincare, makeup, fragrance, and hair care. The company operates in approximately 150 countries and territories with a portfolio of luxury and prestige brands. This role, reporting to the category lead, is for a Global 360 Marketing Manager responsible for driving marketing strategy from conception and market research through to creative and product execution, as well as activation and content development. The manager will contribute to category growth worldwide and serve as the primary liaison between cross-functional teams. The position is focused on the Color category within Makeup and reports to the Executive Director, Makeup.

Requirements

5-7+ years experience
Strong attention to detail
Excellent interpersonal and team building skills.
Excellent time management skills.
Strong written and oral communication skills.
Ability to prioritize and manage multiple projects

Nice To Haves

Enterprise Leadership
Global Mindset

Responsibilities

Support Executive Director in leading functional and technical coordination to execute given strategies and their required deliverables.
Responsible for extensive quantitative and qualitative analysis and for making recommendations to increase market share based on analysis.
Translate consumer insights into strategic marketing drivers.
Conducts competitive analysis in collaboration with Regions.
Coordinate claims testing of insight-based consumer concepts with external partners.
Work with the Global Business Planning Group to compile sales forecasts benchmarking and recommendation to Category Leader.
Conduct competitive pricing analysis for NPL’s and recommendation to Category Leader.
Implement concepts for consumer-centric marketing initiatives and storytelling that recruit new consumers and cultivate existing consumers.
Responsible for creating data-driven, consumer-centric concept, 360 briefs to inspire best-in-class brand creative assets and product.
Collaborate closely with Creative to build visual brand identity and creative assets aligned with brand strategy and target consumer.
Manage end-to-end launch process, specifically responsible for input and up-to-date KPI’s.
Responsible for all Marketing technical system inputs and maintaining accuracy on a daily basis, specifically Bubble, Runway, GMW, PLC.
Ensure accurate COG’s benchmarking and making updates as changes come in; responsible for accuracy in Monthly Scorecard report, elevating issues to Executive Director with recommendations on solves.
Drive compliance with Stage Gate and GTM milestones, including retro-planning approvals to meet milestones on time.
Support Executive Director in fostering a collaborative, creative and focused, data-driven environment.