Manager, Global Brand Marketing, Licensed Categories

Tapestry•New York, NY

62d•$90,000 - $100,000•Hybrid

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Primary Purpose: Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories. The position reports to the Sr. Manager of Global Brand Marketing and will optimize the execution of licensing marketing initiatives globally. They will act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives.

Requirements

Minimum 4 years professional experience in marketing with a fashion and/or beauty background
Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
Ability to prioritize, multi-task projects, and anticipate issues and provide efficient solutions
Attention to detail and an eye for impactful creative
Efficiency in communicating through briefs, power points, and other document tools
Someone who is a self-starter and can navigate ambiguity and change
Ability to make prudent decisions under pressure and prioritize workload to meet deadlines
Strong organizational skills and timely responder

Nice To Haves

5+ years professional experience in marketing with a fashion, beauty and/or licensing background
A deep understanding of the competitive fragrance and/or eyewear landscape
Grounding in consumer intent-based content within frameworks like See, Think, Do
Experience with managing and building external relationships
Demonstrated sense of curiosity and interest in fashion

Responsibilities

Develop global campaigns for our fragrance category to drive impact and accelerate growth.
Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets. Support with desktop research and partner with strategic brand partners and/or internal Consumer Insights team on third-party research
Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.
Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets. Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners.
Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered
Partner with the internal media team to understand platform best practices and performance. Both review and advise on media plan flighting, ensuring they follow our media principles and aid brand goals
Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories)
Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities
Assist in development of shot list and supportive seasonal content across the full year
Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting
Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives
Support amplification and media plans, ensuring they follow our media principles and aid brand goals
Connect the dots between licensing and brand moments through creative strategy, media principals, and talent deliverables
Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand.
Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments.