Manager, Ford Racing Content Strategy & Production

Ford Motor CompanyAllen Park, MI
$141,700 - $268,300Hybrid

About The Position

We seek an experienced, creatively-driven marketer with a proven track record of developing powerful brand content and deploying it across paid, owned and earned channels. You will be a master of all content outputs ensuring Ford Racing is living up to our lofty, enthusiast brand aspirations. Strong planning, organizational and leadership skills will be required in managing a team of up to 8 reports and multiple agency relationships. Success will be dictated by focused, consistent and inspiring content that powerfully positions the Ford Racing as an enthusiast brand across all on-road & off-road racing efforts as well as brand/product marketing for the Ford Racing Mustang and Raptor products.

Requirements

  • Experienced, creatively-driven marketer.
  • Proven track record of developing powerful brand content.
  • Experience deploying content across paid, owned, and earned channels.
  • Strong planning skills.
  • Strong organizational skills.
  • Strong leadership skills.

Responsibilities

  • Develop powerful brand content and deploy it across paid, owned and earned channels.
  • Ensure Ford Racing is living up to its enthusiast brand aspirations through all content outputs.
  • Manage a team of up to 8 reports.
  • Manage multiple agency relationships.
  • Create focused, consistent, and inspiring content that powerfully positions the Ford Racing brand.
  • Oversee content for all on-road & off-road racing efforts.
  • Oversee brand/product marketing for the Ford Racing Mustang and Raptor products.
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