Manager, Field Marketing

IHG•Atlanta, GA

4h•$90,000 - $95,000•Remote

About The Position

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Requirements

BS/BA Degree required in Marketing, Hospitality, Business, or related field
8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc.
Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships.
Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies
Exceptional attention to detail, with respect to written copy, graphic design, and data accuracy
Working knowledge of SEO, Metasearch, Paid Search, Meta, and Adobe Analytics
Proficiency in Microsoft Tools – particularly with Word, Excel, and Powerpoint
Excellent interpersonal and written communication skills
A passion for technology and digital media, including knowledge of evolving best practices, web trends, SEO/PPC, AI

Responsibilities

Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management.
Effectively manage the property-level digital and restaurant/bar marketing budget for guest acquisition, retention, and driving direct channel contribution purposes deploying tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels.
Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results.
Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items.
Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind.
Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI.