Manager, External Communications

Constellation Brands•Chicago, IL

2d•$96,700 - $148,100•Hybrid

About The Position

The Manager, External Communications develops and executes public relations strategies and programs for the Constellation Brands Beer Division portfolio, including the Corona and Modelo families, Pacifico, Victoria, and other brands. The role supports division and brand reputation, develops content for internal and external audiences, and advances broader Communications team initiatives and business objectives. This role reports to the Director, Communications - Beer.

Requirements

Bachelor's degree in communications, public relations, journalism, or a related field.
Five to seven years of relevant experience.
Proven experience managing and maximizing the effectiveness of external agencies.
Superior writing, editing, oral, and interpersonal communication skills.
Executive presence and the ability to influence without authority.
Ability to prioritize and deliver multiple immediate tasks and long-term projects on deadline.
Ability to work effectively in a fast-paced, dynamic environment both independently and as part of an integrated team.
Commitment to fostering a positive and inclusive work environment.

Nice To Haves

Master's degree in communications or public relations.
Enthusiasm for positioning brands at the forefront of cultural relevance.

Responsibilities

Develop and execute impactful earned media programming aligned with brand plans, business objectives, and division financial and growth targets.
Partner with cross-functional and agency teams to support knowledge transfer, alignment, and delivery of strategic programming goals.
Build strong working relationships across brand marketing, brand activation, retail connections, licensing and promotion, lifestyle and experiential, media and digital marketing, insights, legal, and procurement.
Prioritize budgets and program efforts against core business drivers and brand expansion opportunities.
Manage multiple programs simultaneously, including prioritizing work and delegating as appropriate.
Manage PR agency relationships and teams to deliver effective programs and strategic perspective.
Deliver results on time and on budget and participate in regular team, agency, and cross-functional meetings.
Participate in agency requests for proposal and procurement exercises as needed.
Identify opportunities for positive media coverage and work with agencies to plan pitches, target media outlets and reporters, prepare spokespeople, and maintain key messages and media lists.
Support division and brand reputation management by coordinating audits and engaging stakeholders on sensitive situations.
Coordinate incoming media requests for statements, interviews, assets, and product samples, using agency support where appropriate.
Provide strategic guidance on reputational and public relations opportunities.
Collaborate with internal communications partners to provide content and ensure consistent messaging aligned with the company business strategy.
Identify and implement best-in-class communications tactics that elevate the Beer Division and its portfolio of brands.