Manager, External Communications & Marketing

Black & White Zebra•Vancouver, BC

2d•CA$95,000 - CA$140,000•Hybrid

About The Position

Weâ€™re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market. This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events. You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion.

Requirements

Experience creating and distributing thought leadership or content through external channels
Experience working with media, partners, or external platforms
Ability to translate content, data, and insights into compelling narratives
Experience securing placements, partnerships, or external opportunities
Experience running campaigns that drive visibility and audience growth
Understanding of how media placements and partnerships contribute to backlinks and search visibility
Ability to connect external activity to measurable performance outcomes
Strong communication, relationship-building, and positioning skills

Nice To Haves

Book of contacts from respected premium media outlets
Background with on the ground, experiential and in-person events
Experience using social and paid channels for distribution and amplification
Positioned media or content agencies
East coast time zone alignment (our major audiences are located in North America & Europe)

Responsibilities

Create and lead thought leadership campaigns: Turn content, reports, and data into high-impact external campaigns. Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns. Package insights into clear narratives and points of view for senior decision-makers. Ensure each campaign has a defined distribution and amplification plan. Drive ideas into industry conversation through media, partners, and platforms. Build repeatable campaign formats that can be scaled across brands. Make our ideas visible, relevant, and actively discussed in the market.
Position people, content, and programming externally: Place our voices and ideas into high-impact external environments. Identify and secure speaking opportunities, panels, and partner events. Place content, insights, and voices into credible media and external platforms. Extend the reach of events and programming through external distribution. Support the promotion and distribution of events across external channels to drive awareness and attendance. Prepare editors, executives, and contributors with clear messaging and positioning. Build and manage relationships with media and strategic partners. Secure placements and partnerships that generate high-quality backlinks and increase authority. Increase visibility and credibility among senior decision-makers.
Drive external reach and audience growth: Expand distribution beyond owned channels and connect it to growth. Distribute thought leadership through media placements, partnerships, and external channels. Use social as a strategic distribution channel to extend reach. Execute paid and sponsored distribution where it drives high-value audience acquisition. Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences. Reinforce repeat exposure to build ongoing engagement and habit. Convert external audiences into subscribers and engaged community members. Ensure external distribution contributes to backlink growth and search visibility. Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement. Make external channels a consistent driver of audience growth.
Connect visibility to engagement, retention, and revenue: Ensure external activity drives measurable outcomes. Drive subscriber growth from external channels. Increase return engagement from audiences acquired externally. Strengthen direct and branded traffic through consistent visibility. Support partnerships, campaigns, and events that drive attendance and create revenue opportunities. Ensure external visibility contributes to ongoing audience consumption and retention. Ensure visibility translates into engagement, loyalty, and business impact.
Measure performance and optimize for growth: Own how external efforts are measured and improved. Define how success is measured across campaigns, placements, and partnerships. Track performance across media, partners, social, paid distribution, and search impact. Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue. Make clear adjustments to improve performance over time. Ensure all external activity is tied to measurable audience and business outcomes. Lead to continuous improvement in visibility, audience growth, and revenue impact.