Manager, External Communications – Creative Content and Reputation

H&R Block•Kansas City, MO

About The Position

The Manager, External Communications – Creative Content and Reputation will help shape and amplify H&R Block’s external voice through strategic storytelling, brand reputation initiatives, and integrated communications across media, social, and owned channels. This is a hands-on role that blends strategy with execution, requiring someone who can not only develop compelling narratives but also bring them to life through video production, content creation, social assets, and visually engaging campaigns that connect our brand to real customer needs.

Requirements

5+ years of experience in communications, public relations, or a related field
Strong video production capabilities, including filming, editing, and post-production using tools like Premiere Pro, After Effects, or similar
Advanced graphic design skills with proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and the ability to create content independently
Demonstrated success creating engaging content across social, digital, and multimedia channels, supported by a strong portfolio
Experience in media relations, storytelling, and executing integrated communications campaigns
Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences
Highly organized and collaborative, with the ability to manage multiple priorities, meet tight deadlines, and influence cross-functional stakeholders

Nice To Haves

Experience supporting consumer brands or financial services organizations
Background working with PR or creative agencies
Experience leveraging performance data or social insights to refine communications strategy
Familiarity with reputation monitoring or social listening tools

Responsibilities

Lead external communications strategies that build brand awareness and protect company reputation
Develop and execute PR, media relations, and enterprise storytelling initiatives
Create engaging content across social, digital, video, and earned media channels
Produce video content from concept and storyboarding through filming, editing, and post-production
Design platform-specific creative assets including graphics, motion content, and short-form video
Ensure all content and campaigns align with brand standards and messaging guidelines
Partner cross-functionally to deliver integrated communications across owned, earned, and social channels
Monitor brand reputation, identify risks, and support crisis communications when needed
Analyze content and campaign performance to optimize reach, engagement, and effectiveness
Manage external agencies, media partners, and other communications-related vendors and projects