Manager, Experiential Marketing - Comcast Business

Comcast • Philadelphia, PA

13d

About The Position

Comcast Business is a growing part of the Comcast organization – focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action. As we continue to work toward driving the Comcast Business brand and establishing a strong reputation with Enterprise businesses, we are looking for ways to standout and cut through the clutter at industry tradeshows and other branded moments. Given the complexity of the organization and the role, we are looking for a Manager to support this growing segment for the team. Reporting to the Senior Manager of Experiential Marketing within the Brand Partnerships & Experiential team, this role will be responsible for supporting and executing marketing programs that strategically support and grow the brand. This person will be expected to work as a collaborative partner with groups across Comcast Business and overall ecosystem, as well as with agency partners, tradeshow organizers, and others to move work forward with clarity. Primary directives will be to support multiple large-scale projects simultaneously, and act as a subject matter expert to various cross-functional leaders. The ideal candidate will have experience creating event concepts, project management, sports marketing, evaluating goals & new strategic opportunities, budgeting, securing sponsorships, handling logistics, handling event marketing and communications, coordinating sub-contractors and vendors, and evaluating event effectiveness.

Requirements

• 6+ years’ experience in production, activations / live events.
• Customer Experience (CX)
• Planning Ability
• Resource Allocation
• Team Member Engagement
• Bachelor's Degree
• 7-10 Years Relevant Work Experience

Nice To Haves

• While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Responsibilities

• Oversee all coordination and execution of Comcast Business experiential programs to provide best-in-class experiences that embody our brand, drive business outcomes, and build customer relationships.
• Maintain close alignment with the Senior Director of Brand Partnerships & Experiential to develop experiences targeted to the specific needs of the customer and vertical.
• Responsible for project financial performance through budget creation, management, tracking, and reconciliation.
• Confidently present updates and key information to internal and external teams on a regular basis.
• Ensure the team stays on track with schedules throughout the course of the project.
• Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects.
• In partnership with creative, maintain responsibility for bringing creative concepts to life. This includes working across various applications and mediums, from digital to environmental within live, semi-live, and virtual experiences.
• Engage in proactive vendor management and negotiation.
• Demonstrate a working understanding of Comcast Business’ products, business objectives, brand standards and customer segments to contribute meaningfully to event strategy and communications.
• Partner with internal and external stakeholders at all levels to ensure programmatic and creative projects are properly aligned to business objectives and brand standards.
• Review and approve all customer-facing communications with a high degree of accountability for accuracy and brand representation.
• Ensure our brand is represented well across our sports marketing properties
• Maintain open communications with internal and external stakeholders to inform them of strategic updates, project deadlines, and status checkpoints, including pre-event staff training and post-event recaps.
• Collaborate closely with Commercial Marketing & Sales to ensure consistent and effective messaging, and alignment on key solutions priorities to drive business objectives.
• Oversee multiple projects simultaneously with the ability to prioritize and problem solve based on business and program needs.
• Continuously identify ways to add value, problem solve and deliver effective solutions that impact KPIs.
• Champion standardization and documentation of event best practices, milestone reporting, metrics, and strategic checkpoints.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Excellent written, oral, and presentation skills.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
• Experience in training and mentoring team members.
• Strong interpersonal skills in managing teams on a project-by-project basis.
• Stay on top of industry trends and cultural happenings.
• Strong interpersonal skills to cultivate trust and collaboration with internal teams, acting as a liaison to ensure smooth communication and coordination.
• Able to resolve conflicts and address concerns amongst numerous stakeholders
• Take responsibility for understanding the latest technology-driven tools and solutions impacting our industry.
• A real team player able to roll their sleeves up and do what it takes to get the job done!
• Must work well under pressure.
• Innovative thinker ready to evolve our tradeshow practice
• Possess strong problem-solving capabilities, bringing the creative to life within budget parameters.
• Ideally, candidates will also have expo and/or tradeshow experience
• Experience with cross-agency collaboration, communication and logistics.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level