Manager, Experiential & Community Activation

Supergoop!•New York, NY

6d•Hybrid

About The Position

This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences. This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is designed to generate both real-world impact and scalable content.

Requirements

Experiential ROI (attendance, engagement, earned impact)
Volume and quality of content generated from events
Sampling reach and conversion metrics
Community participation and satisfaction
Effectiveness of partnership activations

Responsibilities

Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities
Plan and manage events including: Pop-ups, Retail activations, Partnership events (sports, lifestyle, etc.), Community gatherings
Ensure all experiences are on-brand, high-impact, and operationally sound
Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences
Identify opportunities to extend partnerships into Content moments, Community engagement, Creator participation
Ensure partnerships deliver against both brand and business objectives
Collaborate with Community & Insights to identify and invite key community members and advocates
Build community-first event experiences
Create opportunities for superfans and creators to engage with the brand IRL
Partner with Influencer Marketing to incorporate creators into events and activations
Ensure all experiential moments are designed for content capture and amplification
Work with Content team to extend the life of events across social channels
Own sampling strategy across experiential and community touchpoints
Develop grassroots programs that drive product discovery and trial
Identify scrappy, high-impact ways to get product into consumers’ hands
Manage vendors, budgets, logistics, and timelines
Build scalable playbooks for repeatable event execution
Define and track KPIs including: Attendance and engagement, Content generated, Samples distributed and conversion, Brand lift and community feedback

Benefits

Comprehensive medical, dental, and vision insurance
Prescription coverage
Free preventive care
Health Savings Account (HSA) with employer contributions
Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting
Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more)
Caregiving support resources
Access to mental health programs
Financial counseling
Wellness perks through the Bennie Marketplace
Company-paid life insurance
Accidental death & dismemberment (AD&D)
Short- and long-term disability coverage
Commuter benefits
Exclusive employee discounts through PerkSpot
Optional benefits such as pet insurance
Four weeks of accrued Paid Time Off
Generous Company Holiday Schedule
Unlimited sick time
Flexible Summer Friday’s
Soft Office Close from Christmas - New Years
401(k) retirement savings plan with company match
Portfolio Rewards and Discounts
Product Discount
Troop Supergoop! Referral Program
Company and Team Off-Sites