Manager, Email & Organic Social Marketing

Trex Company • Winchester, VA

57d • $65,000 - $90,000

About The Position

The Email & Organic Social Marketing Manager is responsible for owning the
strategy, execution, and optimization of Trex’s email (CRM) and organic social
channels to drive engagement, support campaigns and product launches, and
strengthen lifecycle relationships with key audiences, including homeowners,
contractors, and trade partners.

This role serves as the single point of accountability for Trex’s owned-channel
engagement, ensuring messaging is timely, on-brand, and optimized for each
channel while supporting broader marketing and business objectives. Working
closely with Brand, Creative, Digital, Product, Sales, and external partners,
the manager translates campaign direction and consumer insights into effective
channel strategies and measurable results.

The role balances strategic planning with hands-on execution, oversees
performance and optimization, and supports content review for web and email to
ensure accuracy, clarity, and channel best practices while helping evolve Trex’s
CRM, organic social approach, and supporting marketing technology to deepen
consumer engagement and loyalty.

Requirements

• 5+ years of experience in email marketing, CRM, organic social, or owned-channel marketing
• bachelor’s degree in Marketing or a related field.
• Proven experience owning email & social strategy, execution, and performance
• Strong understanding of lifecycle marketing, segmentation, personalization, and analytics
• Experience managing agencies and working cross-functionally in a matrixed organization
• Familiarity with CRM platforms and marketing automation tools (Salesforce and/or SFMC preferred)
• Strong project management and organizational skills
• Data-driven mindset with a focus on optimization and continuous improvement
• Ability to communicate effectively with both technical and non-technical stakeholders

Responsibilities

• Put safety first – Always!
• Lead and foster our “people first” culture.
• Own the email marketing and CRM strategy, including campaign planning, lifecycle journeys, segmentation, testing, and optimization.
• Develop and manage the email marketing calendar, aligning with campaigns, promotions, and product launches.
• Review and QA email content and messaging for clarity, accuracy, and alignment with channel best practices prior to deployment.
• Oversee execution of automated journeys and one-off campaign sends, including product announcements, lifecycle communications, and trade partner messaging.
• Partner with Brand, Creative, and Content teams to ensure email messaging is optimized for the channel while remaining on-brand.
• Ensure strong QA standards across email campaigns, including personalization, dynamic content, rendering, and tracking.
• Support the evolution of CRM strategy, personalization, and marketing automation capabilities.
• Own organic social strategy and execution across priority platforms.
• Develop channel-specific plans that support campaigns, product launches, and evergreen brand storytelling.
• Partner with Brand and Creative teams to ensure social content aligns with Trex’s voice, tone, and visual standards.
• Review social copy and messaging to ensure clarity, brand alignment, and channel appropriateness prior to publishing.
• Manage publishing cadence, community engagement standards, and performance optimization.
• Use organic social to amplify campaigns, content, and key moments across the consumer journey.
• Collaborate cross-functionally to support campaigns and product launches through email and organic social.
• Translate high-level campaign and launch direction into channel-appropriate execution plans.
• Ensure launch timing, sequencing, and messaging are aligned across owned channels.
• Own performance tracking and reporting for email and organic social channels.
• Analyze engagement and conversion metrics to drive ongoing optimization and testing.
• Support content review for launch-related web and email content, ensuring messaging accuracy, consistency, and readiness across owned channels.
• Identify and execute A/B tests across subject lines, creative, segmentation, cadence, and timing.
• Present insights, results, and recommendations to stakeholders and leadership.
• Partner with Martech, Analytics, and Web teams to ensure accurate tracking, data integrity, and measurement.
• Ensure email and social efforts adhere to data privacy, compliance, and platform best practices.
• Collaborate with IT or data teams to support platform integrations and troubleshoot issues as needed.
• Stay current on emerging CRM, social, and owned-channel best practices and trends.
• Manage relationships with external agencies or vendors supporting email, social, or CRM initiatives.
• Write concise, well-structured briefs for agencies, providing clear direction on objectives, target audiences, messaging, deliverables, and success metrics.
• Ensure partners deliver high-quality, on-brand work aligned with timelines and business goals.
• Serve as the subject-matter expert and primary point of contact for owned-channel execution.

Benefits

• Time Off: We’ll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we’ll match it dollar for dollar.
• Tuition Reimbursement: We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance – both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level