MANAGER eCOMMERCE & DIGITAL STRATEGIES

DIMENSION MASTER•Fort Lauderdale, FL

1d•$60,000 - $70,000•Onsite

About The Position

The Manager, eCommerce & Digital Strategies is responsible for developing and executing digital commerce strategies that maximize revenue, improve online conversion, and optimize hotel performance across a portfolio of full & select service branded hotels. This role partners closely with Revenue Management, Marketing, Sales, Operations, and Brand teams to ensure digital channels, distribution platforms, and revenue-generating initiatives are aligned with each hotel's commercial strategy.

Requirements

Experience in hospitality eCommerce, digital, revenue management support, or digital distribution.
Strong understanding of hotel distribution, online booking channels, and digital revenue optimization.
Experience managing branded digital advertising platforms in Koddi, including Google Hotel Ads, Expedia TravelAds, Booking.com Sponsored Ads, metasearch, paid search, etc.
Knowledge of Marriott, Hilton, Hyatt, IHG hotel eCommerce reporting platforms.
Experience optimizing hotel websites in Marriott Product Catalog, Hilton Content Gateway, Hyatt & IHG systems
Knowledge and experience in 3rd Party Platforms like Expedia, Booking.com, TripAdvisor, Google Business Manager, etc.
Strong analytical skills with the ability to translate performance data into revenue-driving strategies.
Strong project management, communication, and organizational skills.
Ability to manage multiple priorities across a diverse hotel portfolio.
Proactive, analytical, and results-oriented mindset with a passion for continuous improvement

Responsibilities

Develop and execute digital revenue strategies across a portfolio of hotels.
Identify opportunities to increase direct bookings and improve digital channel performance.
Partner with Revenue Management to align digital initiatives with pricing, demand, and commercial objectives.
Monitor booking trends, conversion metrics, and channel performance to maximize revenue.
Analyze market trends and competitor activity to identify revenue opportunities.
Manage revenue-driving digital advertising initiatives, including: OTA Travel Ads through Expedia, Booking.com, Trip.com, etc.; Direct Campaigns like Google Hotel Ads, Metasearch, Brand and non-branded paid search; Market-level paid media campaigns, Co-op marketing opportunities.
Consult with Revenue Management on promotional programs, including Accelerators and other brand initiatives.
Evaluate campaign performance and optimize investments to maximize return on ad spend.
Optimize hotel visibility and conversion across brand.com and third-party distribution channels.
Conduct OTA and brand website audits to improve content quality and conversion performance.
Manage OTA content scores and ensure brand.com merchandising remains accurate and competitive.
Optimize room type descriptions, photography, amenities, and merchandising to improve booking conversion.
Recommend enhancements that improve digital performance and guest booking experience.
Collaborate with Revenue Management to develop revenue-generating offers, packages, and promotional strategies.
Publish and maintain offers across brand websites and distribution channels.
Coordinate promotional implementation with Marketing, Social Media, and Brand teams.
Support email marketing and other digital initiatives that promote revenue-focused campaigns.
Lead hotel photography assessments and digital asset audits.
Coordinate photography vendors and oversee image collection, organization, and implementation.
Manage digital asset libraries across brand websites, OTA channels, and distribution platforms.
Support hotel openings, renovations, acquisitions, and transitions through content migration and digital asset implementation.
Partner with Sales on GDS advertising opportunities, Spotlight Ads, and other distribution marketing initiatives.
Evaluate emerging distribution channels and advertising opportunities that support revenue growth.
Collaborate with Brand partners on channel-specific merchandising opportunities.
Oversee SEO strategy through agency and vendor partnerships.
Monitor website performance, search visibility, and conversion metrics.
Analyze digital performance and provide actionable recommendations that improve online revenue.
Deliver regular reporting on digital channel performance, campaign results, and commercial opportunities.
Partner with Revenue Management to align digital commerce strategies with revenue objectives.
Collaborate with Marketing on website content updates, promotional messaging, and content strategy.
Support Sales and Operations with digital initiatives that drive transient and group business.
Maintain strong relationships with hotel brand eCommerce teams, digital vendors, and technology partners.