Manager Ecommerce B2B
About The Position
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We are seeking a dynamic and results-driven eCommerce Manager for B2B sales to join our Digital Sales team. This key role is responsible for driving strategic efforts to increase gross adds and improve end-to-end customer journeys, ensuring consistency across the upper funnel through the buyflow. The ideal candidate will leverage go-to-market online strategies to align with our marketing and offer strategies, leading merchandising efforts for our internet product on the website, both in paid and non-paid journeys for our B2B sales team.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in conversion optimization, digital marketing, or a similar role.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with website merchandising and e-commerce.
- Proficiency with project management tools such as Workfront and JIRA.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Knowledge of A/B testing methodologies and web analytics tools.
Nice To Haves
- Experience in the telecommunications industry.
- Familiarity with customer journey mapping and experience optimization.
- Ability to think strategically and execute methodically.
Responsibilities
- Strategic Optimization: - Develop and implement strategies and testing opportunities to optimize conversion rates, increase internet gross adds, and hit key business initiatives/goals across all customer segments. - Analyze customer journeys and identify areas for improvement, ensuring a seamless and consistent experience from the upper funnel through to purchase.
- Website Merchandising: - Lead the merchandising and content strategy of the website for B2B sales, ensuring alignment and consistency across all touchpoints and business categories - Collaborate with marketing to integrate promotional activities and campaigns.
- Project Management: - Submit and manage tickets for website updates, design, and other optimization initiatives. - Coordinate with cross-functional teams including marketing, product, and IT to ensure timely and accurate implementation of optimization projects.
- Data Analysis and Reporting: - Utilize analytics tools to track and measure the effectiveness of conversion optimization efforts. - Generate regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
- Stakeholder Collaboration: - Work closely with the marketing team to ensure alignment on messaging and promotional strategies. - Engage with product managers and Studio team to address technical challenges and implement new features that enhance the customer experience.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
51-100 employees
