Manager, eCommerce and Merchandising
About The Position
Aspen Dental is seeking a highly motivated and detail-oriented Local and Doctor eCommerce & Merchandising Manager to serve as the strategic general manager of all local and provider-level merchandising strategies on AspenDental.com. This role will play a critical part in creating high-performing, hyper-localized digital experiences that support field teams and drive patient acquisition through tailored office and doctor profiles, localized content, and reputation management. This individual will be the connective tissue between national digital strategy and local office activation — ensuring every doctor and location is showcased with the accuracy, personalization, and relevance needed to compete in today’s dynamic digital healthcare environment.
Requirements
- 5+ years of experience in digital marketing, eCommerce, or site merchandising — ideally with experience in multi-location service businesses.
- Strong understanding of local SEO, listings management, reputation strategies, and how they tie to patient/customer acquisition.
- Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams.
- A passion for operational excellence, with a proven ability to manage many tasks at once without sacrificing detail or quality.
- Excellent verbal and written communication skills, including field-facing communication.
Nice To Haves
- Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred.
Responsibilities
- Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website.
- Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives.
- Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes (appointments, revenue) inclusive of digital asset management
- Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite.
- Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content.
- Support doctors who wish to personalize their digital presence by breaking out of enterprise templates to showcase unique expertise, services, or patient stories.
- Lead publisher and local listing strategies across platforms like Google Business Profiles and other third-party directories.
- Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings.
- Monitor review volume and sentiment trends; produce regular trend and performance reports.
- Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences.
- Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution.
- Respond to and resolve field-level questions related to review display, response policies, and moderation protocols.
- Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms.
Benefits
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
