Manager, e-Commerce

HD Supply • Atlanta, GA

2d • Onsite

About The Position

Responsible for day-to-day marketing of a business web site and on-line initiatives in a cross channel environment. Work with the merchandising team to ensure that on-line content is optimized to drive sales conversions. Work with members of the marketing team to ensure that on-line marketing is consistent with all other marketing channels. Develop and optimize strategic on-line marketing campaigns to drive customer acquisition and retention, encompassing SEM, SEO, affiliate marketing, e-mails and other on-line events.

Requirements

• BS/BA in a related discipline.
• Generally 7+ years of experience in a related field.
• May require certification.
• Advanced degree may offset less experience in some disciplines.

Responsibilities

• Write briefs and interacts with internal resources for the creation of marketing assets including promotions, banner ads, e-mail blasts, landing pages etc., in conjunction with web site designer and e-commerce merchandising managers and marketing team.
• Develops, manages, and executes strategic plan for SEO and SEM based on results, trends and best practices in the market place.
• Analyzes on-line customer research, current market conditions and competitor information.
• Analyzes, develops and implements new opportunities for the brand to reach new online markets and improve lead flow.
• Insures that all offline marketing programs are set up to work correctly on our e-Commerce websites.
• Monitors and reports on traffic, rankings and leads.
• Participates in on-line merchandising strategies.
• Tracks performance and proactively establishes website analytical reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager