Manager, E-Commerce Strategy & Merchandising

Aeroflow Career • Asheville, NC

6h • Remote

About The Position

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We’ve grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country, and are recognized on Inc. 5000’s list of fastest-growing companies in the U.S. As the Manager, E-Commerce Strategy & Merchandising for the Mom & Baby Team, you will join a group of talented marketing professionals and play a pivotal role in elevating our brand. You’ll lead the strategy for digital merchandising, product placement, and customer experience optimization on our Magento/Adobe Commerce website, supporting both insurance-covered and cash-pay offerings across the Aeroflow Breastpumps portfolio. Reporting to the Senior Manager, Brand Strategy & Marketing, this role will ensure that our e-commerce experience drives engagement and conversion among hundreds of thousands of expectant and new parents annually. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and Cash-Pay E-commerce—ensuring Aeroflow Breastpumps delivers a seamless, on-brand experience.

Requirements

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• 7+ years in eCommerce marketing (primarily B2C), with deep experience in online merchandising, site optimization, customer experience strategy, and product marketing.
• Proven success in growing DTC businesses through e-commerce channel improvements (beyond digital advertising), with a clear focus on conversion and revenue growth.
• Proficiency in data analytics and reporting tools (e.g., Google Analytics, Tableau) with the ability to evaluate product performance, user behavior, and conversion funnel metrics, and translate insights into actionable strategies.
• Hands-on experience with Adobe Commerce (Magento) or comparable enterprise platform (Shopify Plus, SFCC, BigCommerce), including product catalog/content management; Adobe Commerce certification preferred (Expert highly preferred).
• Strong project management and cross-functional leadership skills with the ability to balance strategic vision and hands-on execution.
• Experience with predictive analytics, conversion rate optimization, cart abandonment recovery and personalization tactics.
• Detail-oriented, results-driven and committed to delivering best-in-class digital experiences.
• Comfort navigating Adobe Commerce (Magento) Admin for content and product updates, with a working understanding of HTML/CSS sufficient to collaborate effectively with developers (not to code independently).

Nice To Haves

• Experience with SEO best practices for e-commerce product listings, PDPs and manufacturer content.
• Knowledge of customer segmentation, lifecycle marketing and personalized shopping experiences.
• Previous experience in healthcare, medical equipment or other related industries.
• Familiarity with CRM tools (e.g., Braze) and how they integrate with e-commerce platforms.
• A passion for optimizing customer journeys, collaborating with creative teams and driving measurable business growth.

Responsibilities

• Lead Digital Merchandising & E-Commerce Site Strategy
• Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience across both insurance-covered and cash-pay pathways, including logged-in and logged out site experiences.
• Translate product positioning and marketing strategies into on-site merchandising, category organization, and promotional campaigns that drive conversion.
• Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers.
• Analyze sales and engagement data to optimize product placement and visibility, ensuring top-performing and priority products and services are highlighted.
• Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross-selling opportunities.
• Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation.
• Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency.
• Website UX & Customer Journey Optimization
• Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel.
• Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements.
• Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes.
• Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies.
• Cross-Functional Collaboration
• Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion.
• Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement.
• Partner with the Brand Marketing team to ensure all on-site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion.
• Analytics, Conversion, and Continuous Improvement
• Monitor and report on key website performance and conversion KPIs, including conversion rate, bounce rate, click-through rates, and funnel performance.
• Partner with Brand Marketing to ensure the site supports email/SMS campaigns and drives deeper funnel conversion.
• Conduct data-driven analyses to identify user pain points, implement A/B testing, and develop strategies that improve both user education and purchase decisions.
• Present insights and actionable recommendations to leadership to enhance the overall customer journey and achieve business growth targets.

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental, and Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent/4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs and SO MUCH MORE!!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level