Manager - DTC (Marketing)

FreshPet•Bedminster, NJ

About The Position

About the Role: We are seeking a data-driven, creative thinker and customer-obsessed marketer to lead and grow our Direct-to-Consumer marketing initiatives. This role is pivotal in driving acquisition, engagement, and retention strategies that strengthen our brand and deliver exceptional consumer experiences. You will collaborate with cross-functional teams to design and execute campaigns that maximize lifetime value and deepen customer relationships. Key Responsibilities: Strategy & Planning:Develop and implement DTC marketing strategies to drive customer acquisition, engagement, and retention across digital channels. Content & Creative Systems:Partner with creative teams to develop compelling messaging and assets that resonate with target audiences. Performance Optimization:Monitor campaign performance, conduct A/B testing, and recommend improvements to maximize ROI. Campaign Management:Plan and execute integrated campaigns (email, SMS, paid media, social, and direct mail) with a focus on personalization and segmentation. Customer Insights & Analytics:Analyze consumer data to identify trends, optimize targeting, and uncover growth opportunities. Track KPIs such as CAC, LTV, churn, and conversion rates. Retention & Loyalty Programs:Design and manage loyalty and subscription programs to increase repeat purchases and customer lifetime value. New Platforms: Lead the launches of new high impact products and services to acquire and retain pet parents. Cross-Functional Partnership:Work closely with Leadership, Product, Engineering, Consumer Care and Operations to ensure seamless execution and alignment with overall business objectives.

Requirements

5+ years in performance marketing, creative systems, loyalty, CRM, or retention marketing at a consumer brand (DTC experience strongly preferred).
Deep understanding of DTC growth levers and customer lifecycle marketing.
Expertise in paid media platforms (Meta, Google Ads, TikTok, YouTube, etc.) and attribution models.
Proven track record of designing, managing and scaling loyalty/rewards programs.
Strong analytical skills with experience using customer data platforms (CDPs), CRM systems, and analytics tools.
Excellent project management skills with the ability to juggle multiple priorities.
Creative thinker with a passion for customer experience and brand storytelling.
Strong experience working collaboratively on teams and cross-functional initiatives.
Excellent data fluency with the ability to translate insights into strategy.
Track record of driving measurable growth while maintaining efficiency

Nice To Haves

Experience with Shopify, CRM and subscription management tools is a plus

Responsibilities

Develop and implement DTC marketing strategies to drive customer acquisition, engagement, and retention across digital channels.
Partner with creative teams to develop compelling messaging and assets that resonate with target audiences.
Monitor campaign performance, conduct A/B testing, and recommend improvements to maximize ROI.
Plan and execute integrated campaigns (email, SMS, paid media, social, and direct mail) with a focus on personalization and segmentation.
Analyze consumer data to identify trends, optimize targeting, and uncover growth opportunities.
Track KPIs such as CAC, LTV, churn, and conversion rates.
Design and manage loyalty and subscription programs to increase repeat purchases and customer lifetime value.
Lead the launches of new high impact products and services to acquire and retain pet parents.
Work closely with Leadership, Product, Engineering, Consumer Care and Operations to ensure seamless execution and alignment with overall business objectives.