Hepatology DTC Marketing Manager

GSK

About The Position

GSK remains committed to achieving bold commercial ambitions for the future. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Are you looking for a highly impactful Marketing Manager role where you will launch all Direct-to-Consumer campaigns for a potential new therapy for patients with Chronic Hepatitis B? If so, this role could be an excellent opportunity to consider. As DTC Marketing Manager, Hepatology, you will be leading key projects focused on the development of DTC branded and disease state awareness tactics to execute the brand launch strategy. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative in the DTC marketing space.

Requirements

BS/BA, preferably in Business/Marketing or Health Sciences related field
Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)

Nice To Haves

MBA
5 - 8 years marketing experience (2 years in healthcare marketing)
Project management experience with proven ability to handle multiple projects simultaneously.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
Experience with primary and secondary market research.
Demonstrated analytical skills.
Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external agencies.
Experience working in a matrix environment and with all levels of an organization.

Responsibilities

Lead, from initiation through launch, development of all core DTC promotional and disease state awareness tactics (e.g. Social, Video, Digital, website, community engagement, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Understand the patient communities in Chronic Hepatitis B, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials
Work effectively and collaboratively as an equal partner across a matrix marketing organization
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
Plan and enable omnichannel experiences tailored to customer segments
Effectively lead cross-functional team of internal and external partners, including agency and project teams, to drive execution
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
Measure and track performance of key tactics
Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives