DTC Marketing Manager, Respiratory

GSK•Philadelphia, PA

5d•Hybrid

About The Position

As DTC Marketing Manager, Respiratory, you will be leading key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. This role will be focused on campaign design, execution, measurement, and optimization - aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably omnichannel orchestration, life-cycle management, launch planning and driving performance. In this role you will have the opportunity to leverage leading-edge technology to orchestrate experiences for consumers and own core promotional channels. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and high-impact. This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, omnichannel strategy and execution, agency management and operational planning. This position will report to the DTC Marketing Director and will work in close partnership with the other brand team members and cross-functional matrix teammates: HCP Marketing, Digital Data & Technology, global marketing, Insights and Analytics team, and copy approval (PRT) to name a few.

Requirements

Bachelor’s degree.
3+ years of pharmaceutical business experience.
DTC Marketing or other relevant commercial experience including HCP, Digital or Multi-channel marketing.
Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.

Nice To Haves

Master’s Degree (MBA)
Prior marketing launch experience
Core marketing experience, including strategy development and execution.
Knowledge of the healthcare system, market environment, customer care, and competitors
Excellent communication, negotiation and presentation skills for a wide variety of audiences
Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
Experience influencing without direct authority and working successfully with cross functional teams.
Experience bringing promotional materials through legal, regulatory and medical review.
Demonstrated ability to lead a cross-functional team

Responsibilities

Plan and enable omnichannel experiences tailored to customer segments.
Lead development of assigned DTC promotional tactics (e.g. Social, Video, Digital, website, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives.
Define and facilitate development of campaign strategy and associated activities to ensure consistency with overall brand strategic imperatives.
Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities.
Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
Manage partner agency relationships, workflow and related expense budget.
Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
Foster an environment of innovation, inclusion, challenge, trust, and development