Manager, Downstream Marketing

Intellijoint Surgical•Warsaw, IN

2d•$100,000 - $125,000•Remote

About The Position

Intellijoint Surgical develops effective and easy-to-use products to enhance surgeons’ care and patients’ lives. Today, Intellijoint technology lives in the operating room, helping surgeons improve implant positioning during hip and knee replacement surgeries. Our technology has been used in over 80,000 surgeries - helping us to gain real-world feedback from patients and surgeons to improve our products. We are seeking a Manager, Downstream Marketing , to join our Commercial Excellence team and help bring innovative technologies to market. We are looking for a Manager, Downstream Marketing to lead all downstream marketing activities at Intellijoint. This is a high-ownership role for a MedTech marketer who is equally passionate about brand quality and pipeline generation – someone who can build campaigns that convert, craft messaging that resonates, and ensure Intellijoint looks and sounds like the premium brand it is. You will be the primary marketing lead for the US commercial team , owning demand generation, brand positioning, product collateral, and digital presence, while also supporting global markets and our OEM business unit (IJX). You will report directly to the Senior Director of Commercial Excellence and will play a defining role in rebuilding and elevating the Intellijoint marketing function. As a snapshot, we are looking for someone who: Has strong MedTech marketing experience and can hit the ground running – this role leads from day one Knows how to build and run multi-channel campaigns that generate qualified leads for a field sales team Cares deeply about brand quality – the look, the feel, the voice – and holds the bar high on every touchpoint Understands digital marketing in the MedTech context and can strategically elevate Intellijoint's digital presence

Requirements

5-10+ years of marketing experience in MedTech or medical devices: you understand the regulatory landscape, clinical stakeholders, and the VAC sales cycle
Bachelor’s degree in marketing, business, or a related field; MBA is an asset
Medtech experience is a requirement; experience in orthopedics and enabling technology is a strong asset
Demonstrated track record in building and running lead generation campaigns: digital advertising, email, content marketing, trade shows, and ABM programs
Strong brand sensibility with experience elevating brand quality, with a sharp eye for design and high standards for how a company presents itself
Proficiency in digital marketing tools: marketing automation (HubSpot or similar), social media management (Buffer, Hootsuite, or similar), video editing tools (Adobe Premiere, CapCut, or similar), and design tools (Figma, Canva, or similar)
Ability to write compelling copy and direct creative work: you can produce a strong first draft and give sharp, actionable creative feedback
Experience developing marketing collateral: brochures, product one-pagers, case studies, videos, and digital assets
Highly organized self-starter who manages multiple projects simultaneously and thrives in a lean, fast-moving environment

Responsibilities

Design and execute integrated marketing campaigns (digital, email, events, content, paid) that generate measurable leads for US sales reps
Develop and own marketing automation and CRM-integrated workflows to capture, nurture, and track leads through the funnel
Develop and manage KPI dashboards to report campaign performance to leadership and continuously optimize programs
Support sales reps with targeted account-based marketing and campaigns aligned to key territories
Identify industry and partnership opportunities to build brand credibility and awareness in new territories
Manage Intellijoint’s surgeon advocacy and reference program, working with existing customers to create marketing content and campaigns that support sales objectives.
Own Intellijoint's brand positioning and messaging framework, ensuring every touchpoint is consistent and compelling
Serve as brand steward: set and enforce standards for visual identity, tone of voice, and design quality across all channels
Translate clinical, technical, and economic product value into clear messaging, content, and tools for the sales team to speak confidently with surgeons, hospital administrators, and other stakeholders
Develop and maintain a library of high-quality product collateral, digital assets, sales tools, case studies, and white papers
Lead the digital marketing strategy, including the website, SEO, LinkedIn, Instagram, TikTok, and other relevant channels, ensuring a consistent, coordinated, and engaging digital presence across both brands
Implement a content strategy that delivers a consistent brand narrative across all challenges, with messaging tailored to the audience and funnel stages, and create distinct content for the Intellijoint and IJX corporate and founder accounts.
Oversee the ongoing quality and performance of the website, ensuring content is current, on-brand, and optimized for conversion
Manage social media presence with a focus on professional brand-building and HCP/surgeon engagement
Manage paid digital advertising programs, working with external agencies or vendors as needed
Work closely with US sales reps to understand field needs and ensure marketing programs are grounded in commercial reality
Collaborate with the product team on go-to-market planning and product launch support
Support global sales teams and the IJX OEM business unit with marketing assets and campaigns as priorities allow
Contribute to annual business planning and manage the downstream marketing budget