Manager, Downstream Marketing

Cala Health•San Francisco, CA

6h•$120,000 - $145,000•Hybrid

About The Position

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease. But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started. It’s an exciting time to join Cala. We are seeking a motivated and experienced Downstream Marketing Manager to join our growing Commercial team and help scale our business. The Marketing Manager will be vital in driving awareness for Cala TAPS(R) Therapy amongst healthcare providers and patients. This role primarily focuses on marketing communications, content management, and event management, and is ideal for someone who can think strategically, yet execute details flawlessly. The ideal candidate is someone who desires to be part of a high-growth and fast-paced MedTech organization. The Marketing Manager will report to the VP, Marketing and will not have direct reports. The compensation range for this role is market driven, with a salary range of $120,000 - $145,000. Additionally, we offer a robust benefits package. This offering is aligned with our overall compensation philosophy. Applicants must be currently authorized to work in the United States on a full-time basis. Cala will not sponsor applicants for work visas. Location: Onsite Hybrid (On-site 3 days a week in San Mateo, CA)

Requirements

Bachelor’s degree required
3+ years of healthcare marketing experience; preferably in medical device
Experience supporting product launches and commercial execution in high-growth environments
Strong project management capability
Excellent communication and writing skills. Clinical marketing writing experience, a plus.
Must be proficient in Google Workspace and/or Microsoft Business tools.
Ability to operate independently with a high degree of ownership and accountability
Familiarity with regulatory, compliance, and promotional guidelines within medical devices
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
Repetitive motion. Substantial movements of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching
Must be able to lift and carry up to 15 lbs.
3 days in office required

Nice To Haves

Experience with an email marketing platform such as HubSpot highly preferred.
Clinical marketing writing experience, a plus.

Responsibilities

Own the development, and execution of our marketing and sales collateral across print and digital, including product kits, brochures, one-pagers, and patient education materials
Translate clinical and product messaging into clear, compelling assets that support strategic sales initiatives
Develop marketing claims matrix in collaboration with Clinical and Med Ed teams
Ensure brand consistency and quality across all materials
Manage inventory, timelines, and deliverables with designers and printers
Manage document control process for updates and revisions
Create and manage high-quality campaign and content for use across channels, including website, blog, email, social media, and presentations
Create and own editorial calendar and oversee content workflows from ideation through publication
Partner with SEO agency to optimize content for performance and impact
Maintain brand and messaging consistency across all content
Manage and organize content for department
Build, proofread, test, and send emails. Manage accuracy over content, links, images, copy and segments are correct.
Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data
Own the end-to-end management of conferences and trade shows, from big picture planning to on-the-ground execution
Manage vendors, venues, sponsorships, and logistics
Partner with Sales team on regional event strategy and execution
Collaborate with internal teams (e.g. Sales, Med Ed, Clinical) on messaging, promotions, and lead follow-up
Track performance and report on event impact and outcomes