Product Manager II, Downstream Marketing

Enovis•Fort Worth, TX

1d•Remote

About The Position

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it. Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself. As a key member of the Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. We are seeking a skilled and experienced Product Manager to join our team. The position is responsible for developing and leading the execution of comprehensive downstream marketing strategies for assigned Foot & Ankle product lines, driving revenue growth through a customer-centric approach, launch excellence, and strong cross-functional collaboration. This role partners closely with sales, medical education, and internal stakeholders to translate market insights into effective positioning, messaging, and commercial initiatives that accelerate adoption and sustain long-term portfolio performance

Requirements

Bachelor’s degree
4+ years of medical device marketing or sales experience
Ability to travel up to 50% of the time
Ability to sit and stand for long periods of time
Ability to work in an office and manufacturing environment as required

Nice To Haves

Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
Strong analytical and problem-solving skills
Demonstrated success in cross-functional collaboration
Excellent presentation and interpersonal communication skills
Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)

Responsibilities

Downstream Marketing Strategy Lead downstream strategy development for both sustaining and NPI product lines
Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
Lead commercial launch strategy, tactics, and execution
Develop and execute pricing strategies
Know marketing communication channels and how to effectively utilize them
Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
Develop deep clinical and technical knowledge for assigned product lines
Develop and communicate objectives for clinical studies and testing to support claims and messaging
Present frequently to senior leadership team
Sales Enablement & Field Engagement Work closely with sales training / sales enablement to set training strategy for the product or portfolio
Provide responsive sales support
Communicate frequently with top sellers to understand needs and opportunities
Partner with distributors to identify targets and assist in selling activities
Medical Education Partner with medical education to create events and agendas
Lead surgeon training for assigned product lines
Present product features, benefits, and surgical techniques to surgeon customers
Market, Customer & Competitive Insights Communicate frequently with customers to deeply understand unmet needs and growth opportunities
Maintain a strong understanding of the competitive landscape and market trends
Analytics, Forecasting & Performance Management Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
Develop and track KPIs
Work closely with demand planning to develop forecasts for assigned product lines
Support the field inventory team to optimize inventory usage
Upstream Partnership & Portfolio Management Assist upstream marketing in product development activities
Support product rationalization and obsolescence strategies and execution