Manager, Digital Video Investment
About The Position
We are seeking a Manager, of Programmatic Video to join our team as a strategic leader and operational expert on the Bacardi business. In this role, you will drive measurable business outcomes by orchestrating sophisticated, data-driven media strategies across programmatic video, addressable media, and linear TV platforms. You will optimize performance across the full marketing funnel through targeted, personalized, and automated media delivery, while maintaining rigorous campaign governance and cross-functional collaboration. A results-oriented media professional who is equally comfortable diving deep into campaign logistics and stepping back to provide strategic counsel. You should be organized, proactive, and comfortable leading by influence. We need someone who understands the nuances of video media and can teach others, while maintaining the highest standards of client service and campaign excellence.
Requirements
- 4+ years in media planning, media buying, programmatic advertising, or video media management
- Expert-level proficiency with at least two major programmatic DSPs (The Trade Desk, Amazon DSP, Google DV360, or similar platforms)
- Proficiency in MediaOcean systems (Prisma & Daisy TV Toolkit), Google Campaign Manager and DoubleVerify/IAS
- Demonstrated expertise in programmatic video, CTV, OLV, and linear TV media strategies
- Deep understanding of media measurement, attribution, and performance analytics
- Excellent project management skills with the ability to manage multiple projects, timelines, and deliverables simultaneously
- Proven ability to synthesize performance data and translate insights into actionable optimization recommendations
- Outstanding communication and presentation skills (internal teams, clients, and vendors)
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience)
Responsibilities
- Direct end-to-end execution of programmatic video campaigns, including campaign activation, optimization, pacing, and post-campaign analysis and reporting
- Oversee trafficking timelines, creative quality assurance, and third-party tracking implementation across programmatic video campaigns—ensuring flawless, on-time launches in CTV and OLV environments
- Serve as the primary creative liaison between OMD and designated creative agency, managing all creative handoffs and deliverables to ensure timely, compliant asset delivery for campaign launches
- Leverage performance data, audience signals, and real-time insights to continuously optimize media activations, including programmatic buying, bidding strategies, targeting refinement, and dynamic budget allocation
- Support Senior Leadership during annual video Upfront negotiations, including crafting scenario-based budgets, analyzing media plans across OLV and Linear TV, and developing strategic recommendations
- Develop and articulate partner POV’s within the video marketplace to guide media strategy and vendor negotiations
- Collaborate with cross-practice planning teams to develop strategic media recommendations and tactical roadmaps for quarterly, half-year, and annual planning cycles
- Work closely with planning teams to ensure campaigns are meeting monthly and quarterly pacing goals; prepare optimization recommendations and performance summaries for client stakeholder reviews
- Demonstrate advanced expertise across programmatic DSP platforms (The Trade Desk, Amazon DSP, Google DV360) and stay current with platform innovations
- Establish and maintain clear, scalable campaign implementation processes and best practices to support Jr. team members with DSP set ups
- Ensure consistent governance, quality control, and performance standards across all programmatic activations
- Provide strategic oversight and mentorship to a team of Associates and Senior Associates through regular 1:1 meetings, addressing workload management, project-specific guidance, and professional development
- Foster a collaborative, high-performing team environment with clear accountability and opportunities for growth
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
