Manager, Digital Strategy and Operations

Emerson•Elyria, OH

About The Position

This role offers the chance to lead and shape a connected, customer-centered digital ecosystem across multiple global brands. This position serves as a strategic and operational leader responsible for advancing digital strategy, customer experience, and digital performance across websites, CRM, content, eCommerce, analytics, and emerging technologies. The role blends strategic vision with hands-on leadership to modernize digital experiences, strengthen customer engagement, and drive measurable business impact across the RIDGID, Greenlee, and Klauke brands.

Requirements

Bachelor’s degree or equivalent practical experience in marketing, business, technology, or a related field.
7 or more years of experience leading digital strategy, customer experience, and digital operations across websites, CRM, content, eCommerce, and analytics environments.
Demonstrated ability to guide cross-functional teams and influence stakeholders across marketing, sales, IT, and external partners.
Strong understanding of customer journey mapping, digital engagement, content strategy, SEO, personalization, and conversion optimization.
Hands-on knowledge of digital platforms such as content management systems, analytics tools, CRM solutions, marketing automation, PIM/DAM platforms, and eCommerce ecosystems.
Ability to translate data and insights into clear, actionable recommendations.
Strong communication, organizational, and leadership skills with a passion for innovation and continuous improvement.

Nice To Haves

Bachelor’s degree.
10 or more years experience leading digital strategy, customer experience, and digital operations across websites, CRM, content, eCommerce, and analytics environments.
Experience leading enterprise-scale digital transformation or customer experience initiatives.
Familiarity with enterprise eCommerce platforms, CRM ecosystems, marketing automation, and advanced analytics solutions.
Exposure to PIM/DAM platforms and digital content syndication.
Experience with AI-enabled digital initiatives, experimentation frameworks, or advanced conversion optimization practices.

Responsibilities

Lead the development and execution of an integrated digital strategy aligned with customer needs, brand positioning, and business objectives across multiple business units.
Drive optimization of end-to-end customer journeys across websites, CRM, content, and digital commerce touchpoints to improve engagement, usability, conversion, and long-term customer value.
Guide digital experience strategy, including messaging, personalization, SEO, user experience optimization, and content effectiveness.
Identify and advance opportunities for innovation, experimentation, AI enablement, automation, and emerging technologies that enhance customer experience and business performance.
Provide strategic leadership for website experiences, digital commerce capabilities, and connected digital platforms across brands and business units.
Partner closely with marketing, sales, IT, analytics, and global support teams to align digital priorities and roadmaps with customer and business goals.
Lead content, CRM, and product information strategies to improve consistency, discoverability, and effectiveness across digital channels.
Establish analytics, KPIs, dashboards, and reporting practices that enable data-driven decision-making and continuous optimization.
Translate performance insights into actionable recommendations that improve engagement, usability, and conversion.
Oversee the digital technology ecosystem, including vendor partnerships, platform evaluations, budgeting, and ongoing optimization.
Lead, develop, and inspire teams responsible for digital platforms, user experience, analytics, and operational execution.
Foster a collaborative, customer-focused culture centered on innovation, accountability, and continuous improvement.