Manager, Digital Partnerships
About The Position
The Manager, Digital Partnerships is responsible for leading a team of Negotiators and Associates in developing and executing digital media plans from inception to completion. This role involves monitoring all deliverables to ensure accuracy and adherence to specifications, overseeing teamwork, resource allocation, and employee growth and development. A key aspect of this position is driving the team to explore and identify non-traditional partnership opportunities, which is crucial for the division's success. The Manager will identify partnership opportunities beyond standard paid media, maximizing communication across owned and earned media platforms.
Requirements
- Fundamental understanding of media tools as well as syndicated tools
- Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to delegate and oversee Associates and Negotiators workload
- Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
- Experience across a variety of media channels
Nice To Haves
- Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
- Ability to communicate concisely and clearly both orally and in writing
- 4+ years of experience in digital media planning
Responsibilities
- Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
- Maintain daily client contact, manage requests, and foster relationships with media partners
- Present plan recommendations, identify new opportunities, and collaborate with internal teams
- Act as a key liaison, mentor associates, and ensure high-quality work standards
- Lead strategic media planning, participate in KPI and RFP development
- Manage partner negotiations, oversee budget and billing, and maintain campaign oversight
- Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship
- Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
