Manager, Digital Merchandising, Mens and Accessories
About The Position
Tommy Hilfiger is seeking a Manager of Digital Merchandising to define and execute the digital merchandising strategy across multiple product categories. This role ensures a best-in-class customer experience that drives commercial performance and reinforces the Tommy Hilfiger brand. The Manager will translate assortment and marketing strategies into compelling online product experiences, using data, customer insights, and brand storytelling to maximize sales, conversion, and engagement. The role owns the end-to-end customer journey across key digital touchpoints, including homepage, navigation, Product Listing Pages (PLPs), Product Detail Pages (PDPs), recommendation modules, and email merchandising. This position also involves partnering with cross-functional teams to identify opportunities, optimize performance, and advance digital merchandising capabilities, tools, and processes. Additionally, the Manager will lead and develop a team of Digital Merchandisers, fostering a culture of accountability, collaboration, innovation, and continuous improvement. The role requires strong analytical skills, attention to detail, and the ability to influence stakeholders across various departments such as Ecommerce, Merchandising, Planning, Marketing, Content, Creative Studio, Digital Operations, IT, and Analytics.
Requirements
- 5+ years of experience in Ecommerce, Digital Merchandising, Site Merchandising, or related retail disciplines.
- Experience working with ecommerce platforms, product information management systems, and digital merchandising tools.
- Strong analytical skills with proficiency in Excel and retail math.
- Ability to translate data and customer insights into actionable business recommendations.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proven ability to influence and collaborate across all levels of the organization.
- Ability to train and develop talent.
- Experience with PIM systems (STIBO preferred), Salesforce Commerce Cloud, Adobe Experience Cloud, or similar platforms.
- Strong understanding of ecommerce KPIs and digital customer journeys.
- Comfortable learning new technologies, systems, and processes quickly.
- Strong aesthetic and merchandising sensibility.
- Self-motivated, proactive, and confident in decision-making.
Nice To Haves
- Previous experience managing or mentoring team members preferred.
- Experience supporting platform migrations, site re-platforming initiatives, or large-scale ecommerce transformations is a plus.
Responsibilities
- Own and execute digital merchandising strategies across assigned categories to deliver sales, conversion, and profitability goals.
- Develop compelling product and content experiences that support assortment priorities while maintaining brand elevation and consistency.
- Drive product storytelling and customer-centric merchandising initiatives across key digital touchpoints.
- Own category storefront experiences, including homepage, navigation, PLPs, PDPs, product sequencing, and recommendation modules.
- Lead execution of key product launches, capsules, collaborations, and seasonal campaigns.
- Create and manage homepage and content briefs in partnership with Content, Creative Studio, and Marketing teams.
- Ensure products are web-ready through effective management of product information and digital asset readiness within PIM systems.
- Monitor, analyze, and interpret site performance metrics to identify opportunities and risks.
- Translate business insights into actionable recommendations.
- Partner with Analytics and Ecommerce teams to measure merchandising effectiveness and customer behavior.
- Conduct weekly business reviews.
- Analyze product assortment performance and provide recommendations to the Merchandising team.
- Monitor staging and live environments to identify and resolve site issues.
- Analyze competitive landscapes and emerging industry trends.
- Build strong partnerships across Merchandising, Planning, Allocation, Marketing, Media, Email, Content, Studio, Digital Operations, Analytics, and IT teams.
- Manage, coach, and develop a team of Digital Merchandisers.
- Establish clear objectives, priorities, and performance expectations for direct reports.
- Foster a culture of accountability, collaboration, innovation, and continuous learning.
- Identify opportunities for process improvements and team development.
Benefits
- Competitive pay
- Bonus programs
- Best in class medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Above-market 401(k) contribution
- Generous company-paid holidays
- Paid time off
- Hybrid working arrangements
- Volunteer opportunities
- Seasonal hours
- Flexible work schedules
- Wellbeing tools and programs
- Headspace membership
- Reimbursement for fitness memberships and/or digital meditation subscriptions
- Opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities
- Access to services for childcare, elder care, adoption preparation, pet care
- Reimbursement for backup care
- Support for continued education including tuition reimbursement
- Associate discount
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What This Job Offers
Job Type
Full-time
Career Level
Manager
