Manager, Digital Merchandise (Hybrid)

Belk•Charlotte, NC

11d•Hybrid

About The Position

The Manager, Digital Merchandise is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business. Essential Functions: Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion. Provides leadership within Digital Merchandising team; mentors and leads digital merchandisers. Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches. Maintain product onsite reporting and take action accordingly. Provide weekly and as needed reporting on business status, risks, and opportunities. Partners with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion. Create and manage category page content/linking strategies; Provides direction to Marketing creative team to develop and execute category initiatives and strategies. Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience. Influences cross-functional business leaders in establishing family of business digital objectives. A/B tests effectiveness of merchandising strategies; refines strategy based on measured results. Serves as the digital subject matter expert for cross-functional partners to include digital planning and marketing teams, vendors, omni buying and planning teams and DMM’s. Recommends enhancements/updates based on category knowledge, competitive analysis, and customer behavior. Partners to define proper taxonomy and attribution. Monitors site experience in partnership with analytics team and adjust based on customer engagement. Assist with customer service questions, warehouse issues and product questions.

Requirements

Bachelor's degree and/or equivalent years of experience
1-3 years of digital merchandising leadership experience
Experience operating successfully in a fast-paced changing environment
Knowledge of principles in Marketing, Merchandising, or User Experience
Proficiency in Microsoft office, outlook, web content management system, and web analytics
Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
Understanding of KPIs, data analysis and reporting
Understanding of appropriate technology platforms and retail systems
Understanding of web site information architecture, taxonomies and site mapping.

Responsibilities

Develop and execute improvements in the customer shopping experience to increase revenue and conversion.
Provide leadership within Digital Merchandising team; mentor and lead digital merchandisers.
Manage all aspects of item setup workflow for assigned family of business.
Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
Maintain product onsite reporting and take action accordingly.
Provide weekly and as needed reporting on business status, risks, and opportunities.
Partner with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
Create and manage category page content/linking strategies.
Provide direction to Marketing creative team to develop and execute category initiatives and strategies.
Perform insightful category analysis to determine optimization opportunities in assortment or online customer experience.
Influence cross-functional business leaders in establishing family of business digital objectives.
A/B test effectiveness of merchandising strategies; refine strategy based on measured results.
Serve as the digital subject matter expert for cross-functional partners.
Recommend enhancements/updates based on category knowledge, competitive analysis, and customer behavior.
Partner to define proper taxonomy and attribution.
Monitor site experience in partnership with analytics team and adjust based on customer engagement.
Assist with customer service questions, warehouse issues and product questions.