Manager, Digital Marketing

Universal Music•New York, NY

19d

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: The Republic Collective in New York City is seeking a Digital Marketing Manager for its Recordings division. Recordings is responsible to maximize the audience and revenues for the catalogs of the active frontline artists. How you’ll CREATE: Identify resurgent catalog songs from the frontline labels’ active roster and execute strategies to amplify these moments and maximize audience and revenue potential Work with content creators, either directly or through their agencies, to expand trends and/or as part of a larger campaign initiative Develop assets and other audio/visual tools either independently or with design teams (in-house or external) for social accounts and advertising campaigns. Working across the Recordings team and the wider artist teams to develop and execute digital marketing campaigns to support artist and album moments (eComm initiatives, album anniversaries, etc) Develop audience growth and superfan initiatives via CRM, eComm, fan accounts, fan to fan platforms and more Ensure Recordings initiatives are reflected and supported on owned and operated social accounts. Communicate and collaborate with label executives and artist management to build trusting relationships and showcase your proactive and powerful digital marketing ideas Assist in analyzing the impact of campaigns on sales, data collection, and more Support the broader digital marketing needs of the team, including new business opportunities Actively participate in team meetings, discussions and planning activities Create regular label-wide communications, campaign updates and more. Bring your VIBE: You have interest in and knowledge of catalog music. You are always curious, passionate, and thrive in a fast-paced, high-volume, creative, deadline-driven environment with the ability to multi-task and prioritize You understand how to develop targets and goals, and a plan to meet and surpass those goals. Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results You have a savvy analytical brain, experienced with social analytical tool such as Melody IG, Chartmetric, Luminate, Facebook Manager Experience and confidence in forming strategic marketing partnerships with agencies, influencers and visual creators. Existing relationships with digital platforms & online partners and brands a plus Not afraid of a challenge or working with big personalities and large teams Must be flexible and adaptable; no task is too small Proficiency in Microsoft Word, Excel, Outlook, Powerpoint and Google Docs Knowledge of photo editing tools and video editing software a PLUS Extremely detail oriented and organized and high degree of confidentiality Degree in relevant field, and/or equivalent career experience Music industry or artist relation experience Minimum 3 years prior marketing experience required

Requirements

You have interest in and knowledge of catalog music.
You are always curious, passionate, and thrive in a fast-paced, high-volume, creative, deadline-driven environment with the ability to multi-task and prioritize
You understand how to develop targets and goals, and a plan to meet and surpass those goals.
Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
You have a savvy analytical brain, experienced with social analytical tool such as Melody IG, Chartmetric, Luminate, Facebook Manager
Experience and confidence in forming strategic marketing partnerships with agencies, influencers and visual creators.
Not afraid of a challenge or working with big personalities and large teams
Must be flexible and adaptable; no task is too small
Proficiency in Microsoft Word, Excel, Outlook, Powerpoint and Google Docs
Extremely detail oriented and organized and high degree of confidentiality
Degree in relevant field, and/or equivalent career experience
Music industry or artist relation experience
Minimum 3 years prior marketing experience required

Nice To Haves

Existing relationships with digital platforms & online partners and brands a plus
Knowledge of photo editing tools and video editing software a PLUS

Responsibilities

Identify resurgent catalog songs from the frontline labels’ active roster and execute strategies to amplify these moments and maximize audience and revenue potential
Work with content creators, either directly or through their agencies, to expand trends and/or as part of a larger campaign initiative
Develop assets and other audio/visual tools either independently or with design teams (in-house or external) for social accounts and advertising campaigns.
Working across the Recordings team and the wider artist teams to develop and execute digital marketing campaigns to support artist and album moments (eComm initiatives, album anniversaries, etc)
Develop audience growth and superfan initiatives via CRM, eComm, fan accounts, fan to fan platforms and more
Ensure Recordings initiatives are reflected and supported on owned and operated social accounts.
Communicate and collaborate with label executives and artist management to build trusting relationships and showcase your proactive and powerful digital marketing ideas
Assist in analyzing the impact of campaigns on sales, data collection, and more
Support the broader digital marketing needs of the team, including new business opportunities
Actively participate in team meetings, discussions and planning activities
Create regular label-wide communications, campaign updates and more

Benefits

Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent