Manager, Digital Marketing - Retention

Authentic Brands Group•New York, NY

2d•$80,000 - $95,000

About The Position

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. The Retention Marketing Manager will lead the strategy, planning, and execution of lifecycle marketing initiatives across a portfolio of DTC lifestyle, apparel, and footwear brands. This role will own customer engagement and retention across core channels including email, SMS, and app/push, with a focus on driving repeat purchase, increasing customer lifetime value, and strengthening brand loyalty. This cross-functional role partners closely with Creative, Copy, Merchandising, Analytics, Product, and Project Management to ensure campaigns are delivered on time, on brand, and optimized for performance. The ideal candidate brings a data-driven, test-and-learn mindset with strong operational rigor and a passion for building high-performing customer journeys.

Requirements

3–5+ years of experience in retention, lifecycle, or CRM marketing
DTC and/or ecommerce experience strongly preferred
Experience managing email and SMS programs at scale
Hands-on experience with an ESP and SMS platform (Klaviyo & Attentive preferred)
Strong understanding of customer segmentation, lifecycle marketing, and retention strategy
Experience building automated journeys and triggered campaigns
Comfortable working across multiple brands and priorities
Strong project management and stakeholder communication skills
Data-driven mindset with experience using performance insights to guide strategy
Working knowledge of Google Analytics or similar analytics tools

Responsibilities

Own the end-to-end retention marketing strategy across multiple DTC brands
Build and optimize customer journeys across the full lifecycle (onboarding, post-purchase, replenishment, winback, loyalty, etc.)
Identify opportunities to improve retention, engagement, and repeat purchase
Plan, develop, and deploy email, SMS/MMS, and push campaigns
Build both promotional and automated/triggered programs
Ensure messaging aligns with brand voice, merchandising priorities, and customer insights
Develop advanced audience segmentation strategies
Tailor messaging based on customer behavior, lifecycle stage, and preferences
Partner with analytics to unlock deeper customer insights
Lead A/B testing initiatives across subject lines, creative, offers, cadence, and timing
Use performance data to continuously refine campaigns and journeys
Champion a hypothesis-driven test-and-learn culture
Own retention performance reporting across channels
Analyze KPIs such as open rates, CTR, conversion, revenue per send, retention, and LTV
Present insights and recommendations to stakeholders
Partner with Merchandising, Creative, Copy, and Operations to maintain marketing calendars
Brief in all asset needs with clear timelines for copy, design, approvals, and deployment
Ensure campaigns are accurate, compliant, and on-brand
Collaborate with Acquisition and Product teams to drive high-quality list growth
Support opt-in strategies, preference centers, and data hygiene
Support loyalty, referral, and membership initiatives
Leverage CRM programs to deepen customer relationships