Manager, Digital Engagement & Campaigns

VIA HFR - VIA TGF Inc • Toronto, ON

2d • Hybrid

About The Position

At Alto, we are actively contributing to the transformation of Canada's future with our high-speed train project connecting Quebec City and Toronto. With the support of the Government of Canada, this innovative project aims to improve the quality of life of our citizens, strengthen ties between communities and stimulate economic growth. The Manager, Digital Engagement & Campaigns leads a small team responsible for Alto’s social media, campaign content, and targeted visibility initiatives. This includes work for Québec, Ontario, national, hyper-local, and targeted markets. The role is both strategic and hands-on: the Manager sets priorities, supports two team members, coordinates with internal teams and agencies, and contributes directly to content planning, development, approvals, optimization, reporting, and performance follow-up.

Requirements

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, or a related field.
• Minimum 8 years of relevant experience in content strategy, digital communications, social media, marketing communications, or integrated campaign planning.
• Experience managing, coaching, or coordinating the work of communications, content, social media, or marketing professionals.
• Strong strategic judgment and editorial sense, with the ability to translate complex priorities into clear, engaging, audience-focused content.
• Proven skills and knowledge in digital, social, search, and targeted content campaigns, including planning, buying coordination, audience segmentation, optimization, and performance reporting for Québec, Ontario, national, hyper-local, and targeted markets.
• Experience working with external agencies, creative partners, media partners, or digital vendors to deliver integrated initiatives.
• Excellent writing, editing, presentation, and advisory skills, with the ability to influence internal partners and senior stakeholders.
• Strong organizational skills and the ability to manage multiple priorities, deadlines, approvals, and cross-functional dependencies in a fast-paced environment.
• Fully bilingual in French and English, with professional-level proficiency in speaking, reading, and writing in both languages.

Responsibilities

• Plan and coordinate content across social media, newsletters, campaigns, presentations, and other digital channels, ensuring messages are clear, consistent, and adapted to each platform.
• Contribute directly to content development, including drafting, editing, reviewing, briefing creative assets, adapting messages, and ensuring content is ready for approval and publication.
• Oversee social media planning, publishing, monitoring, moderation, and escalation in collaboration with the Social Media Engagement team.
• Coordinate targeted visibility initiatives for Québec, Ontario, national, hyper-local, and targeted markets, including sponsored placements, partner distribution, search visibility, audience segmentation, budget follow-up, performance tracking, and coordination with external agencies or media partners.
• Work closely with internal teams, subject-matter experts, and external agencies to gather information, align content, manage timelines, and ensure deliverables move forward.
• Maintain editorial calendars, content trackers, campaign plans, approval processes, and reporting tools to keep work organized and visible.
• Review analytics, social listening, and campaign results to identify what is working, adjust tactics, and share practical recommendations with the team and leadership.
• Ensure content respects Alto’s brand, tone, accessibility standards, bilingual requirements, and communications priorities.
• Stay informed about digital, social, and content trends and identify realistic opportunities to improve Alto’s content and online presence.

Benefits

• Basic paid group insurance for you and your family: medical, dental, life, disability, etc.
• Access to wellness and health accounts to support your lifestyle.
• Flex-Alto account of $500 to encourage a healthier approach and a more sustainable mode of transportation.
• A retirement plan and savings options (RRSP and TFSA).
• Vacations based on experience, available upon hiring.
• An incentive compensation program.
• Flexible hybrid work mode.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager