Manager, Digital Communications

Golub Capital•New York, NY

27d•$125,000 - $150,000•Hybrid

About The Position

Corporate Communications is an ambitious Department within Golub Capital. The team's goal is to be indispensable and trusted advisors to the Firm at key moments and milestones. The team strives to be collaborative and creative storytellers, committed to crafting compelling messages that positively influence stakeholder perceptions about the Firm and its goals. They also act as the Firm's early warning system' by anticipating reputation threats and managing reputational issues decisively and efficiently. Corporate Communications achieves its goals through the development of integrated communications plans that support business objectives. The team also collaborates closely with Firm leadership, Direct Lending, the Investor Partners Group, and Human Resources to develop messaging and positioning that resonates with varied stakeholders in a structured, process-oriented and collaborative way. Key stakeholder groups include private equity sponsors, investors, lenders and employees. Reporting to the Head of Corporate Communications the Digital Communications Manager will lead the Firm's promotional efforts.

Requirements

Bachelor's degree required
5+ years of digital communications or digital marketing experience, specializing in social media, digital strategy, content strategy, paid media and online community management
Experience partnering with Legal and Compliance Departments to adhere to social media policies in a highly regulated industry
Experience developing and managing organic and paid social media campaigns on LinkedIn and other social media platforms that abide by regulatory and compliance requirements
Experience building, strategizing and optimizing executive leadership across social media
Proficiency using social media management software and social analytics platforms including Oktopost
Basic design proficiency in platforms such as Adobe Creative Suite (e.g., Photoshop, InDesign and Illustrator)
Proficiency in MS Office (Word, Excel, PowerPoint)
Exceptional written and oral communication skills, including experience writing internal and external digital communications
Outstanding time management and presentation skills with the ability to manage multiple projects simultaneously under tight deadlines
Extensive experience with social media content development for both corporate and executive profiles as well as long-form content (e.g., blogs and website articles)
A strong ability to collaborate seamlessly across multiple business units
Enthusiastic about working in office and creating Gold Standard hybrid work culture

Nice To Haves

Working knowledge of capital markets and the financial services industry is preferred

Responsibilities

Creating and managing thoughtful social media campaigns for Corporate and Executive social media channels as well as growing and monitoring the health of these channels, increasing followers and engagement
Collaboration with the Marketing Team, including:
Developing compelling content for Corporate, Executive and sales enablement social channels and advertising campaigns including copywriting
Together with the Creative Services Team, refining visual formats and drive integration of photo and video across LinkedIn, Oktopost and other relevant platforms
Overseeing Firm level digital advertising campaigns by collaborating with internal stakeholders to identify goals and objectives, audiences and budget, create compelling messaging visuals, plan appropriate campaigns and platforms and work with external vendors for placement, optimization and performance analysis
Partnering with Channel and Content Marketing Teams to enhance integrated marketing programs through development and implementation of both sales enablement campaigns via Oktopost and paid amplification strategies
Developing social media content guidelines, social media policies and consistent and timely editorial calendars
Driving brand awareness through oversight of our industry awards program as well as proactively looking for additional awards opportunities that will further enhance the brand
Working with internal stakeholders to develop KPIs aligned with business goals, assessing program metrics and recommending pivots to approach that optimize engagement
Managing all necessary approvals from the Legal & Compliance teams
Reviewing and analyzing industry trends and best practices for optimizing advertising and social media content and platforms to enhance the Firm's brand

Benefits

full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave)

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