Manager, Digital and Programmatic

Dentsu Group Inc • New York, NY

30d • Hybrid

About The Position

As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will report to the Associate Director, Digital and Programmatic.

Requirements

• 3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
• Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP,)
• Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Experience against multiple media buying strategies: self-service, managed buyer, partner negotiations
• Interest in data analytics and how that affects the bottom line
• Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
• Bachelor's degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Enthusiasm for the future of brand advertising on the web and building that future with us

Responsibilities

• Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
• Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
• Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
• Build training materials and best practice documentation
• Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
• Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
• Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
• Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees