Manager, Digital Analytics Implementation Specialist

Scotiabank•Toronto, ON

4d•Onsite

About The Position

The Manager, Digital Analytics Implementation Specialist plays a vital role which supports analytics across Global Wealth Management (GWM) digital platforms. The position centers on analytics tagging, measurement setup, and maintaining data quality for Wealth client experiences across both web and mobile platforms. This role collaborates closely with GWM digital product teams, engineering, analytics partners, and data governance functions to ensure accurate, compliant, and actionable digital data that enables insight generation and continuous experience improvement.

Requirements

A Bachelor’s degree in Computer Science, Computer Engineering, or a related technical discipline, or equivalent practical experience
2+ years of hands on experience with HTML, CSS, and JavaScript
2+ years of experience implementing Adobe Analytics using Adobe Launch / Tags
2+ years configuring web and mobile analytics across complex digital platforms
Experience working with Adobe Experience Platform (AEP) Web SDK
Strong experience in data validation, visualization, and dashboard development
The ability to communicate insights and implementation guidance clearly to both technical and non technical audiences
Excellent written and verbal communication skills
The ability to manage multiple initiatives and priorities in parallel
Strong attention to detail and data accuracy
A comfortable working both independently and collaboratively
An analytical, structured, and solution oriented mindset
Confidence working with ambiguity in evolving digital environments
The ability to operate effectively in a fast paced, evolving digital environment supporting multiple initiatives

Nice To Haves

Familiarity with Google Analytics implementation and Google Tag Manager
Familiarity with GA4
Familiarity with Power BI or similar enterprise visualization tools
Exposure to digital communication or personalization platforms
An understanding of SEO and digital discoverability concepts
Experience working in regulated financial services environments is an asset

Responsibilities

Partner closely with Global Wealth Management business and technology teams
Influence digital measurement strategy for Wealth client experiences
Improve data governance, observability, and trust across analytics platforms
Operate at the intersection of digital delivery, analytics, and Wealth business priorities
Analyze complex Wealth digital business requirements and translate them into clear, scalable analytics implementation specifications
Design, implement, and support digital analytics tagging solutions across web and mobile platforms
Act as a subject matter expert on Adobe Analytics implementation within GWM digital ecosystems
Collaborate with frontend, backend, and mobile developers to validate analytics data & ensure accurate and consistent measurement across journeys
Apply industry best practices to analytics solution design, testing, and deployment
Ensure analytics implementations meet quality, security, privacy, and regulatory standards
Define and implement digital analytics tracking frameworks for Global Wealth digital platforms
Deliver and maintain Adobe Analytics and Adobe Launch / Tags implementations
Support and administer Adobe Analytics accounts across multiple GWM digital properties
Enable consistent measurement for client digital journeys and servicing activities
Support campaign and communication tracking requirements (e.g., events, conversions, attribution)
Maintain analytics documentation including tracking specifications and link tracking guides
Build and maintain Adobe Analytics Workspace dashboards aligned to Wealth business needs
Conduct ad hoc analysis and reporting on digital usage, engagement, and behavior
Monitor data quality and traffic patterns to identify implementation issues or optimization opportunities
Use tag auditing tools (e.g., ObservePoint, Tag Inspector) to proactively identify gaps and defects
Troubleshoot analytics issues and recommend sustainable fixes
Advise digital and analytics partners on evolving GWM measurement and tagging standards
Promote analytics best practices and contribute to enterprise data governance objectives