Manager, Digital Acquisition Media

RBC•Toronto, ON

2d•Onsite

About The Position

The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC’s acquisition media campaigns for RBC. They will accomplish this through day-to-day management of RBC’s various media management optimization platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost-effective return on RBC’s media investment.

Requirements

Post-secondary degree or diploma
Analytically minded with a keen attention to detail
Ability to prioritize when confronted with multiple deadlines
Take responsibility and ownership for the quality of all deliverables.
3+ years of Online and Internet Marketing experience
Working knowledge of managing marketing campaigns
Familiarity with Google, Meta and/or Bing/MSN interfaces for search and display campaign management
Knowledge of internet best practices including usability, accessibility, privacy and rich media
Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
Must demonstrate knowledge of and strong interest in online marketing, search engine optimization, paid search and display marketing
Experience in online keyword research/SEM ad copy development
Very proficient in using MS Office 2010 (Excel, PowerPoint and Word)
Experience in working with Google Analytics

Nice To Haves

Enjoy research and setting up systems and processes
Financial services industry experience
Experience with/understanding of third-party bid automation tools
Experience with successfully managing SEM campaigns
Comfortable in modifying basis HTML (add, deleting, formatting copy, table layouts)
Budget tracking
Experience with eCRM systems

Responsibilities

Monitoring campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mille, keyword bids, quality score, click-through rate) and improving performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimization, optimization score);
Identify areas where simplicity, efficiency and process improvements are needed in the day-to-day management of paid search, display and social campaigns;
Ensuring marketing managers, senior management, product contacts, and vendors have the necessary updates and information to execute against campaign requirements;
Utilize insight gleaned from campaign analytics, leading practices, and innovations within the digital marketing space to proactively solve our business partner challenges.
Standardized the setup of campaigns within third-party advertising tools for all of RBC’s social, search and display campaigns.
Provide tactical direction to key business partners, sharing success models and identifying emerging best practices and technologies for inclusion in integrated search and display campaigns and RBC’s media optimization platforms.
Work with vendors to set up and report on overall search and display program successes.