Manager, Demand Marketing (Banking)

CSG

6d•Hybrid

About The Position

Hi, I'm Genevieve Moodley, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background. We are looking for a Demand Marketing Manager – Banking who will: In partnership with Demand Marketing leadership, develop, maintain and execute innovative marketing programs for CSG’s global banking business to meet and exceed lead and opportunity goals, and support sales growth. Act as the main marketing contact for banking teams, ensuring programs build early-stage interest and support opportunities through the full sales process. Work closely with banking sales, product and global marketing teams to review, improve, evolve and maintain CSG’s product and brand banking messaging and positioning based on market conditions and customer needs. Measure campaign performance, review results and make ongoing improvements to increase effectiveness and efficiency. Collaborate on marketing content such as case studies, customer stories and thought leadership that supports demand generation programs. Partner with digital marketing, account-based marketing and revenue operations teams to deliver targeted campaigns and track leads, pipeline and results. Develop and execute banking-focused events, webinars, analyst engagements and thought leadership to strengthen awareness, industry influence and pipeline growth. Must be able to travel internationally and/or domestically up to 20% of the time. Is this opportunity right for you? We are looking for candidates who: Bachelor’s Degree in Marketing, Business or Communications, or the equivalent work experience 4-5 years of banking marketing experience, including strong demand marketing program expertise including proven responsibility for multiple, multi-touch marketing initiatives, preferably in a B2B technology environment. Strong project management and planning skills. Excellent written and verbal communication skills. Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results. Ability to work with all levels of internal staff, clients and prospects and develop strong working relationships across the organization. Knowledge of how to effectively prioritize and get things done in a fast-paced, fluid environment. Familiarity with a variety of marketing campaign management tools and technologies (i.e. Salesforce, Pardot, Asana, etc.).

Requirements

Bachelor’s Degree in Marketing, Business or Communications, or the equivalent work experience
4-5 years of banking marketing experience, including strong demand marketing program expertise including proven responsibility for multiple, multi-touch marketing initiatives, preferably in a B2B technology environment.
Strong project management and planning skills.
Excellent written and verbal communication skills.
Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results.
Ability to work with all levels of internal staff, clients and prospects and develop strong working relationships across the organization.
Knowledge of how to effectively prioritize and get things done in a fast-paced, fluid environment.
Familiarity with a variety of marketing campaign management tools and technologies (i.e. Salesforce, Pardot, Asana, etc.).

Responsibilities

In partnership with Demand Marketing leadership, develop, maintain and execute innovative marketing programs for CSG’s global banking business to meet and exceed lead and opportunity goals, and support sales growth.
Act as the main marketing contact for banking teams, ensuring programs build early-stage interest and support opportunities through the full sales process.
Work closely with banking sales, product and global marketing teams to review, improve, evolve and maintain CSG’s product and brand banking messaging and positioning based on market conditions and customer needs.
Measure campaign performance, review results and make ongoing improvements to increase effectiveness and efficiency.
Collaborate on marketing content such as case studies, customer stories and thought leadership that supports demand generation programs.
Partner with digital marketing, account-based marketing and revenue operations teams to deliver targeted campaigns and track leads, pipeline and results.
Develop and execute banking-focused events, webinars, analyst engagements and thought leadership to strengthen awareness, industry influence and pipeline growth.
Must be able to travel internationally and/or domestically up to 20% of the time.