Content Marketing Manager, Demand Generation

Zocdoc • New York, NY

13d • $125,000 - $169,500 • Hybrid

About The Position

Healthcare marketing is full of noise — generic whitepapers, recycled stats, webinars nobody remembers. The marketing and growth leaders at health systems and large practices deserve better, and we're going to give it to them. You'll produce the content that cuts through: original research, benchmark reports, long-form guides, and webinars built on proprietary data and real insight. The kind of work that gets circulated in a strategy meeting or cited in a board deck.

Requirements

• 5–8 years of content marketing experience with a strong focus on demand generation
• Experience producing original research — surveys, benchmark reports, data studies — that people actually cited or used
• A portfolio of long-form gated content that generated real pipeline
• Track record producing webinars people show up for
• Strong project management skills — you've run complex, multi-asset campaigns without dropping things
• Strong writing and editorial skills

Nice To Haves

• Journalism experience strongly preferred
• Healthcare, B2B, or marketplace experience a plus

Responsibilities

• Running original research programs from start to finish — designing surveys, analyzing results, and writing the reports that turn proprietary data into something the industry actually references
• Producing webinars end-to-end: topic development, speaker prep, promotion, and cutting the recording into content that lives beyond the event
• Writing and producing long-form gated content — ebooks, guides, benchmark reports — that marketing and growth leaders at health systems download because it's genuinely useful to them
• Turning each big asset into a full campaign: blog posts, social content, email sequences, sales collateral
• Partnering with Provider Acquisition, Lifecycle Marketing, Comms, PR, and SEO to make sure your work drives pipeline and earns press
• Tracking form fills, MQLs, registrations, attendance rates — and using that data to decide what to build next

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed