Manager, Data Strategy, B2B, Marketing Technology

Doordash • San Francisco, CA

63d

About The Position

We're seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels. This role will partner closely with the Performance and Lifecycle Marketing teams to grow revenue through stronger targeting, personalization, attribution, and measurement. You'll build the data pipelines that connect our MAP/CRM, web analytics, ads platform, CDP, data warehouse, and BI tools so teams can segment audiences, personalize messaging, and optimize spend across channels. You'll architect our attribution approach, standardize tracking across channels, and deliver reporting that shows where marketing spend drives pipeline and revenue. This role combines technical execution with strategic thinking to solve complex cross-channel measurement challenges. This role will report to the Senior Manager, Data & Measurement within the Growth Marketing organization.

Requirements

• 6+ years in marketing technology, growth marketing, marketing analytics, or RevOps in a B2B context; 3+ years directly related to measurement/attribution/integrations.
• Strong analytical toolkit: advanced SQL; proficiency in Python or similar for data processing; ability to build BI dashboards.
• Hands‑on tracking & attribution: pixels, server‑side tagging, app/web analytics, MMP/CDP concepts, offline conversion import, and API‑based data flows.
• MAP/CRM experience (Marketo/Eloqua/HubSpot; Salesforce preferred), including campaign object usage, campaign member status, influence models, and L2A matching.
• ABM fluency: account scoring, intent and engagement signals, buying‑group measurement, and cohort reporting.
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
• The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
• Excellent verbal / written communication and presentation skills, and are able to organize critical info to senior leaders, external partners, and cross-functional stakeholders.
• Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions, while still having a strong bias for action and being able to leverage your intuition when you don't have all the data you might need.
• A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.

Responsibilities

• Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel.
• Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach your MAP and ads platforms so teams can segment, personalize, and optimize in real time.
• Manage Integrations & data infrastructure: design and manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms, CDP, data warehouse (e.g., Snowflake), reverse ETL, and BI.
• Establish data quality standards and SLAs across the funnel, ensuring consistent tracking coverage from first touch through closed-won revenue.
• Reporting & dashboards: create self‑serve views for Marketing and Sales-pipeline contribution, opportunity influence, velocity, CAC/LTV, channel ROAS, ABM engagement-plus executive roll‑ups.
• Experimentation: create a testing framework for channels, creatives, and audiences; partner with Analytics on lift studies and offline conversion imports.
• Partner with Product, Engineering, Analytics, Data Science, Sales Ops, and RevOps to prioritize requirements, align on definitions, and refine influence models.
• Communicate progress and risks: update stakeholders and leadership on initiative status, goal tracking, and mitigation strategies.

Benefits

• a 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• a mental health program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Food Services and Drinking Places
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees