Manager, Data Management and Visualization

Adelphi Group•New York, NY

1d•$90,000 - $100,000•Hybrid

About The Position

The Manager, Data Management & Visualization guides the development, oversight, and execution of data-driven solutions and business intelligence across marketing and media activities. The role serves as a strategic link among Digital Media, Marketing Sciences, and offshore technology teams, helping optimize campaign delivery and performance throughout campaign management. The position combines technical expertise with a focus on process automation, data governance, organizational leadership, and operational excellence for internal teams and external clients. The role oversees data strategies, data quality, media campaign data flows, and projects from requirements through completion. It also provides guidance to team members and encourages continuous learning and process improvement.

Requirements

3–5 years of experience in data operations and/or business intelligence.
1–3 years of experience in an advertising agency environment; experience in analytics, ad operations, marketing sciences, digital investment, or business analysis is preferred.
3–5 years of experience with digital media data, data governance, and quality processes in data warehousing or ETL environments.
At least 2 years of experience in client-facing roles and managing project teams; offshore team experience is a plus.
In-depth knowledge of processes across multiple media channels and comfort working with diverse dataset types, including paid and owned data.
Familiarity with campaign management and performance optimization processes.
Strong attention to detail and ability to identify and resolve data anomalies.
Advanced verbal, written, organizational, and project management skills, with the ability to manage multiple priorities.
Excellent collaboration and interpersonal skills and a proactive approach to problem-solving.
Experience in process automation or continuous improvement initiatives.
Advanced Excel skills are required.
Familiarity with the listed business intelligence, data management, transformation, storage, cloud, media, project management, or media planning tools; SQL is preferred and Python is nice to have.

Nice To Haves

Experience managing offshore project teams.
Experience in analytics, ad operations, marketing sciences, digital investment, or business analysis in an advertising agency.
SQL experience.
Python experience.
Familiarity with MediaTools, Lumina, or Hudson; these are described as a bonus.

Responsibilities

Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address business challenges and account objectives.
Coordinate with internal digital, marketing science, analytics, and investment teams; offshore resources; and external partners to support data integration, campaign tracking, and project alignment.
Manage projects from requirements definition through completion, ensuring clear communication, timely delivery, and resolution of roadblocks.
Oversee data integrity and quality throughout campaign delivery and optimization, including data harmonization, cleansing, quality assurance, and reconciliation.
Oversee digital media buys and data flows, ensuring processes are followed and activities meet organizational and industry standards across programmatic, digital, search, social, and offline media.
Promote data operations methodologies and use automation to improve efficiency and data accuracy.
Guide and oversee team members, foster a collaborative and positive team environment, and support continuous learning and professional development.