Mgr Cust Planning Growth Channels
About The Position
At Hershey, we're committed to creating moments of goodness through our iconic brands while helping our people Lead Today. Create Tomorrow. The Manager Customer Planning Growth Channels plays a critical role in driving demand and commercial planning strategies across growth channel customers and portfolios. This role leads complex planning activities that shape demand strategies, portfolio decisions, and customer plans. The position develops and maintains demand and commercial forecasts, evaluates business risks and opportunities, and converts analytical insights into actionable recommendations. Working closely with Sales, Supply Chain, Finance, and Customer teams, the Manager Customer Planning Growth Channels supports profitable growth by delivering customer-focused plans, optimizing trade investment, and enhancing planning capabilities across the organization. The role also provides leadership and development support to planning analysts.
Requirements
- Bachelor's Degree required.
- 5+ years of experience in customer planning, commercial planning, demand planning, category management, sales planning, forecasting, or related business functions.
- Experience working with customer strategies, trade investments, and growth planning.
- Demonstrated success analyzing large data sets and translating insights into business actions.
Nice To Haves
- MBA or equivalent business experience preferred.
Responsibilities
- Own the development, maintenance, and delivery of demand and commercial forecasts for assigned portfolios and customers.
- Integrate historical performance, market trends, customer strategies, and commercial inputs into actionable forecasts.
- Monitor forecast accuracy and identify opportunities for continuous improvement.
- Lead the development and execution of customer plans aligned with Growth Channel and enterprise objectives.
- Partner with Sales teams and customers to identify merchandising, assortment, promotional, and item expansion opportunities.
- Develop strategic linkages between company goals and customer growth strategies.
- Evaluate risks, opportunities, pricing changes, promotional investments, and portfolio impacts through scenario modeling.
- Translate findings into clear recommendations that support business decisions and growth objectives.
- Partner with Sales, Finance, Supply Chain, and Customer teams to align demand plans with business objectives.
- Coordinate internal and external resources to support customer planning meetings and business reviews.
- Communicate insights and recommendations to stakeholders across the organization.
- Analyze forecast accuracy, demand variability, customer performance, and key business drivers.
- Identify root causes of variances and implement corrective actions.
- Support planning process improvements, standard methodologies, and best practices.
- Lead, coach, and develop planning analysts while promoting effective use of planning tools and reporting capabilities.
Benefits
- Medical, dental, and vision coverage
- Wellness programs that support your physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
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What This Job Offers
Job Type
Full-time
Career Level
Manager
