Manager, Customer CRM- Allergan Aesthetics- Irvine, CA

AbbVie • Irvine, CA

1d

About The Position

AbbVie is seeking a Manager, Customer CRM to drive the execution and optimization of strategic, data-driven email campaigns and lifecycle marketing programs for their Healthcare Providers (HCPs). This role will report directly to the Senior Manager, Customer CRM and will be a key player at the intersection of brand marketing, data insights, and customer experience. The goal is to drive meaningful engagement and measurable business impact for healthcare provider audiences. The ideal candidate will possess strong email marketing expertise, the ability to manage complex projects and agency relationships, and skills in influencing and collaborating across brand teams and internal stakeholders. The role involves overseeing the development and delivery of best-in-class email campaigns while advancing audience strategy, lifecycle marketing optimization, and channel excellence.

Requirements

• 3-7+ years of experience in email marketing, CRM marketing, or related digital marketing discipline.
• Experience managing external agency partners and overseeing project delivery.
• Demonstrated expertise with marketing automation platforms (SalesForce Marketing Cloud, HubSpot, or similar tools).
• Strong analytical skills with proven ability to use data for decision-making and strategy development.
• Proven track record of optimizing campaigns and improving performance metrics.
• Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance.
• Excellent project management, communication, and stakeholder management skills.
• Strong ability to manage competing priorities and multiple simultaneous campaigns.
• Ability to influence cross-functional partners and drive alignment on strategy.
• Bachelor's degree in Marketing, Communications, Business, or related field required.

Nice To Haves

• Experience in pharmaceutical, healthcare, or other highly regulated industries preferred.
• Salesforce Marketing Cloud (SFMC) experience a plus.

Responsibilities

• Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives, translating senior leadership direction into actionable campaign strategies.
• Manage agency relationships and creative partners, overseeing asset development, quality standards, timelines, and budget accountability.
• Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager.
• Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements.
• Establish and champion email marketing best practices across campaigns, including segmentation, personalization, A/B testing, deliverability standards, and channel optimization.
• Oversee complex project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-brand execution.
• Establish and maintain campaign documentation, performance tracking systems, and reporting cadences.
• Develop testing frameworks and drive continuous improvement initiatives across the HCP email channel.
• Serve as a subject matter expert on email marketing strategy, providing guidance to brand marketing teams.
• Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives.
• Drive refinement of processes, tools, and workflows to improve efficiency and execution quality.

Benefits

• paid time off (vacation, holidays, sick)
• medical/dental/vision insurance
• 401(k)
• long-term incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager