Manager, Customer Analytics

dentsu•USA - Remote - Maryland, MD

3d•$94,000 - $140,000•Remote

About The Position

We are seeking a technically strong Manager to support analytics and measurement engagements within Merkle's health vertical. This role combines campaign analytics and advanced measurement, requiring the ability to translate complex data into clear, actionable client insights. This role leads analytics strategy and insight generation across assigned engagements, supporting marketing and measurement initiatives. The Manager will oversee campaign performance and measurement efforts, translating data into strategic recommendations that drive measurable business outcomes.

Requirements

5–8+ years in marketing or media analytics
Background in healthcare, pharmaceutical, or consumer health (including OTC/CPG)
Availability to begin the workday by 9:00 AM ET to support global team collaboration
Strong SQL and data analysis proficiency, with ability to guide technical design and review outputs
Proven ability to translate complex data into strategic insights and actionable recommendations
Demonstrated success leading client-facing engagements and managing stakeholder relationships
Strong project leadership, with the ability to manage multiple concurrent workstreams and analytics roadmaps
Experience with advanced analytics concepts (e.g., segmentation, predictive analysis, optimization approaches)
Exposure to or use of AI-assisted tools and automation to enhance analytical efficiency
Solid understanding of data privacy, governance, and compliance considerations

Nice To Haves

Agency or consulting experience with client ownership
Experience with clean room or privacy-safe data environments

Responsibilities

Interpret campaign performance across email, digital media, CRM, and web
Conduct cross-channel effectiveness analysis (reach, frequency, audience quality, engagement)
Apply KPI frameworks and advanced analytics techniques to deepen performance insights
Lead measurement initiatives (attribution, audience strategy, cross-channel analysis) across multi-brand engagements
Support clean room analytics operations, including audience creation and activation workflows, identity resolution, and media partner integrations
Support multi-brand measurement workstreams within clean room environments, including DTC/HCP analytics and influence measurement (e.g., audience overlap and attribution)
Oversee data onboarding, integration, and quality, ensuring alignment with governance and privacy requirements
Maintain fluency in underlying data to validate outputs, challenge assumptions, and guide team direction
Identify opportunities to enhance measurement through automation, emerging tools (e.g. GenAI), and advanced optimization approaches
Partner with and provide direction to third-party vendors to ensure alignment, data quality, and delivery
Assess readiness and support progression toward advanced analytics capabilities (e.g., MMM, MTA, lookalike modeling)
Deliver client-ready presentations and insight-driven narratives, translating complex findings into actionable recommendations
Ensure outputs remain focused on actionable insights rather than descriptive reporting
Manage multiple engagements, ensuring priorities, quality, and timelines are met
Mentor analysts and oversee work across data and analytics streams, including clean room and cross-source workstreams
Execute against end-to-end analytics roadmaps and contribute to analytic maturity evolution (capability prioritization, milestones, dependencies)
Track and communicate program dependencies including technology investments and platform decisions
Promote efficient, scalable workflows across engagements
Serve as a key client contact for analytics delivery