Manager, Customer Advocacy & Editorial

UiPath • Bellevue, WA

6d

About The Position

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? Your mission UiPath is looking for a Customer Advocacy & Editorial lead to own the story of our customers' success. You will lead the end-to-end development of our hero customer stories—the flagship narratives, videos, and case studies that anchor campaigns, events, and sales conversations—while managing the full pipeline of customer stories in production. You'll play a defining role in how we modernize the craft: using AI agents and automation to make story development faster, smarter, and more scalable. This role sits at the intersection of storytelling, program management, and channel strategy. The ideal candidate pairs hands-on customer story and video production experience with an integrated, cross-channel marketing background—ideally spanning social and PR—so every story is built with distribution in mind from day one.

Requirements

• 8+ years in content marketing, customer advocacy, editorial, or communications, including 2+ years managing people.
• A portfolio of customer stories you've led end to end—written, video, and event formats—ideally in B2B software.
• Hands-on video production experience: briefing, shoot management, agency direction, and post-production review.
• Strong customer-facing skills; comfortable interviewing and managing C-level customer advocates.
• Proven program/project management chops: you can run a high-volume content pipeline with many stakeholders and never drop a story.
• Integrated cross-channel marketing background, ideally including social media and PR, with experience running an editorial calendar.
• Demonstrated curiosity and hands-on experience using AI tools or agents to streamline content workflows—and enthusiasm for pushing that further.
• Excellent writing and editing; you hold a high bar for narrative quality and brand voice.
• Candidates must be authorized to work in the United States for this role.

Nice To Haves

• Experience in automation, AI, or enterprise software marketing.
• Familiarity with advocacy platforms, DAM/CMS tools, and project management systems.
• Experience building or scaling an advocacy program measurement framework (reference pipeline, story influence on revenue).

Responsibilities

• Lead hero customer stories: own the end-to-end development of UiPath's flagship customer narratives, from sourcing and nomination through interviews, scripting, video production, and multi-format publication.
• Drive video production: direct video shoots and production partners, managing agencies, budgets, timelines, and creative quality for customer story films and event content.
• Manage customer relationships: build trusted relationships with customer champions and executives; manage approvals, legal reviews, and long-term advocate engagement.
• Conduct customer interviews: plan and lead customer interviews that surface compelling, metrics-backed narratives.
• Run the story production pipeline: own project management of the full customer story pipeline—intake, prioritization, status tracking, stakeholder communication, and on-time delivery across dozens of concurrent stories.
• Lead agentification: champion the use of AI agents and automation to improve and expedite story development—drafting, transcription, repurposing, workflow orchestration—and help the broader team adopt these practices.
• Set the editorial agenda: lead editorial prioritization and own the team's editorial calendar, aligning story launches with campaigns, product moments, events, social, and PR.
• Collaborate cross-functionally: partner with social, PR, demand generation, product marketing, and sales to ensure every story works across channels and drives measurable impact.

Benefits

• Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed