Manager, CRM & Conversion Optimization
About The Position
This position will own the full customer lifecycle across all Basic Research DTC brands. This role is accountable for driving customer retention, subscription growth, lifetime value expansion, and sitewide conversion rate improvement through data-driven experimentation and personalized lifecycle programs. This leader will oversee CRM, email/SMS, onsite personalization, subscription optimization, and retention analytics to maximize revenue per customer and reduce churn. This role will build a performance-driven lifecycle engine that ensures every customer receives the right message, at the right time, through the right channel—ultimately strengthening loyalty and accelerating profitable DTC growth.
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
