CRM Manager

ARB Interactive • Miami, FL

4d

About The Position

At ARB Interactive, creativity, tech, and play collide. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's ​2025 Top 50 Startups in the United States​! We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives. ARB Interactive is expanding its team and seeking a CRM Manager to drive Modo Social Casino's retention marketing strategy. You will be responsible for overseeing CRM initiatives aimed at optimizing player retention and engagement. Collaborating closely with the marketing, product, and platform teams, you will enhance the customer journey through targeted campaigns across various touchpoints.

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent work experience.
• 3+ years of experience, preferably in the casino gaming or social gaming industry.
• Proven experience in executing and scaling CRM campaigns that drive measurable outcomes.
• Strong analytical skills with the ability to interpret CRM performance data and adjust tactics accordingly.
• Proficiency with CRM tools and email service providers, experience with A/B testing, segmentation, and automation.
• Strong project management skills with an ability to prioritize and meet deadlines in a fast-paced environment.

Nice To Haves

• Experience with Optimove is highly valued.

Responsibilities

• Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users.
• Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI.
• Develop and execute CRM campaigns, including ad hoc and automated retention campaigns, tailored to enhance player engagement.
• Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience.
• Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting.
• Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 51-100 employees