Director Conversion Rate Optimization Marketing

BluZinc • Remote USA, NY

3d • Remote

About The Position

Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote job opening for an individual who has been part of the growth of a $50MM -$300MM+ range in revenue size D2C/B2C digital marketplace consumer goods or services company. Our client is starting with B2B Retail however that is a nice to have knowledge, rather than the mandatory B2C/D2C digital marketplace, online customer acquisition, sales and retention funnels, direct response advertising and marketing. Expertise in Optimizely and/or Montetate is mandatory. Those from eLearning and Online Training Courses companies are highly sought after. If you are interested in health, wellness, fitness, sports, this job might be the best you've ever had (many of our clients are within those industries this GTM and very online Operating Model). You personally, as Director of this team who are your internal specialist CRO team, have done this before in the above type of company:

Requirements

• Expertise in Optimizely and/or Montetate is mandatory.
• Please include your strongest tech stack on your resume eg optimisation testing tools, analytics, business intelligence and KPIs such as AOV/LTV growth stats ideally in %/$

Nice To Haves

• Our client is starting with B2B Retail however that is a nice to have knowledge, rather than the mandatory B2C/D2C digital marketplace, online customer acquisition, sales and retention funnels, direct response advertising and marketing.
• Those from eLearning and Online Training Courses companies are highly sought after.
• If you are interested in health, wellness, fitness, sports, this job might be the best you've ever had (many of our clients are within those industries this GTM and very online Operating Model).
• In addition to the above, you have also successfully developed strategies for the B2B/Major Retail Stores either Brick and Motor, Digital Displays, and/or their Digital Marketplaces to sell from their web/social/email properties or your companies

Responsibilities

• Funnel Optimization: Design, test, and optimize the entire online sales funnel to maximize conversion rates, average order value (AOV), and lifetime value (LTV).
• Customer Acquisition: Help the VP Customer Acquisition and their internal team, develop and execute multi -channel strategies (PPC, social media, email marketing, SEO, affiliate marketing) to attract qualified leads.
• Data -Driven Decisions: Leverage analytics tools to monitor performance, uncover insights, and implement data -backed improvements.
• Creative Video Sales Letters / long form content: Work the amazing Creative Director and the excellent in -house team of Video Editors
• Collaboration: Work cross -functionally with product, content, tech, and creative teams to drive growth initiatives.
• Team Leadership: Build and manage a small team or work with agencies as needed to meet strategic goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed