Conversion Rate Optimization Specialist

Pella Corporation • Pella, IA

2d • Hybrid

About The Position

Conversion Rate Optimization Specialist Urbandale, Iowa The Conversion Rate Optimization (CRO) Specialist is a key member of the Digital Product team responsible for analyzing user behavior, identifying conversion barriers and opportunities, and implementing data-driven strategies to improve website performance. This role focuses on optimizing funnels, enhancing user experience, and driving measurable growth in lead generation and sales through A/B testing and analytics.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business Statistics, or related field.
• 3–5 years of experience in CRO, analytics, or digital marketing.
• Proficiency in analytics tools (Monetate, Fullstory, Google Analytics)
• Strong understanding of conversion funnels.
• Experience designing, running, and interpreting A/B and multivariate tests.
• Excellent analytical, problem-solving, and communication skills.

Nice To Haves

• Basic knowledge of HTMl, CSS, and JavaScript is a plus.

Responsibilities

• Analyze website and landing page performance using analytics tools (e.g., Google Analytics, Fullstory) to identify bottlenecks and opportunities for conversion improvement.
• Develop, execute, and monitor A/B and multivariate testing strategies through Monetate to optimize site elements, including CTAs, forms, content, and navigation.
• Collaborate with marketing, UX, development, and content teams to implement and measure CRO strategies.
• Utilize qualitative and quantitative research methods, including user surveys, heatmaps, and session recordings to gain insights into user behavior and preferences.
• Report on test results, key findings, and ROI of optimization initiatives to stakeholders.
• Continuously monitor industry trends and best practices to ensure the organization remains at the forefront of CRO techniques.
• Recommend and implement improvements to overall digital customer journeys and funnel performance.
• Manage CRO tools (i.e. Monetate, Fullstory).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees