Manager, CRM Acquisition
About The Position
We’re seeking a data-driven and creative CRM Performance Marketer to design and execute marketing strategies that acquire new customers. You will own the planning and execution of new customer acquisition CRM initiatives with a particular focus on incentives, merchant offers and core value props. This role sits at the intersection of Marketing, MarTech, Operations, Product, and Analytics — requiring someone who thrives on using data and insights to craft personalized, high-impact campaigns that scale. You’ll use a customer first mindset to drive business growth, with the core KPIs being account sign up, account activations and successful habituation.
Requirements
- 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Responsibilities
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns, product launches, and report results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs, testing plans, and coordinate end-to-end implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Benefits
- generous paid time off
- healthcare coverage for you and your family
- resources to create financial security
- support your mental health
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
