Manager, Creator

UMG Recordings•Santa Monica, CA

About The Position

The Manager, Creator is responsible for planning, executing, and optimizing influencer campaigns that drive brand awareness, engagement, and cultural impact. This role will manage creator relations end to end from strategy, outreach, reporting & execution.

Requirements

5+ years of creator/influencer marketing experience, digital media, or adjacent spaces.
Understanding of music culture, digital creator ecosystems, and fan behavior.
Comfortable managing relationships with creators, artist teams, and internal partners.
Highly organized and proactive, able to manage multiple campaigns simultaneously.
Strategic thinker who understands the role of paid vs. organic creator programs.

Responsibilities

Develop influencer campaign strategies aligned with brand, product, or release objectives
Identify the right mix of creators across platforms (Instagram, TikTok, YouTube, Twitch, etc.)
Build campaign timelines, budgets, and deliverable frameworks
Source, vet, and manage relationships with influencers, creators, and talent agencies
Negotiate contracts, deliverables, usage rights, and compensation
Serve as the primary point of contact for creators throughout the campaign lifecycle
Oversee campaign execution from briefing to final post delivery
Ensure all content meets brand guidelines, legal requirements, and platform best practices
Coordinate with internal teams to ensure alignment
Track and analyze campaign performance (reach, engagement, conversions, ROI, sentiment)
Prepare post-campaign reports and insights with clear recommendations
Optimize campaigns in real time based on performance data
Stay current on influencer trends, platform updates, and creator culture
Identify emerging creators and new partnership opportunities
Advise teams on best practices and innovative influencer formats

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance
Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent