Manager, Creator Marketing

Edelman•Chicago, IL

18h•$60,000 - $80,000

About The Position

The Manager, Creator Marketing will execute best-in-class health and financial services creator campaigns for a range of clients, from pharmaceutical to consumer. This role is part of the Creator Marketing team and requires someone who can manage creator partnerships from inception to completion, including strategy, outreach, contracting, briefing, and performance analysis. The position involves developing impactful and culturally relevant campaigns by integrating brand partnerships, digital culture, and content strategy. The manager will be responsible for crafting authentic and creative campaigns that resonate with patients, healthcare providers, and other key stakeholders, whether for specific drug milestones or ongoing consumer storytelling. The ideal candidate possesses a balance of operational precision and creative instincts, adept at managing contracts and timelines while also generating innovative creator moments that spark conversation.

Requirements

3+ years of experience in influencer/creator marketing, talent management, or branded content — preferably within an agency or health brand environment.
Bachelor’s degree or equivalent work experience.

Nice To Haves

Proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms; health creator experience preferred.
Experience working with regulated industries.
Strong negotiation skills and experience working directly with creators, agents, and managers.
Exceptional project management abilities with the capacity to juggle multiple campaigns and stakeholders simultaneously.
Understanding of FTC guidelines and legal considerations for paid partnerships.
Passion for pop culture, digital trends, and emerging voices in the creator economy.
Experience ideating and executing creator-led events is a plus.
Highly organized and excel at multitasking in a fast-paced environment.
Experience using creator data platforms such as CreatorIQ, Traackr etc.
Experience leveraging data to optimize content, inform strategic pivots and drive measurable results.
A desire to create efficiencies through AI integration into workflows.

Responsibilities

Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
Manage medical, legal and regulatory review processes for all creator content partnerships.
Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.