Manager, Creator & Ambassador Program
About The Position
UTA Marketing serves as agency of record for a major beauty retailer's large-scale creator ambassador program that identifies, vets, and manages a community of beauty content creators. The team runs the program end-to-end, from a high-volume annual application and selection cycle (tens of thousands of applicants narrowed to a select new cohort) to ongoing creator member management, brand campaign execution, and an evolving Alumni program. We work closely with our client's marketing team and cross-functionally across legal, tech, and creative operations to keep the program running smoothly at scale. We are looking for someone who is as obsessed with the perfect spreadsheet as they are with the perfect setting spray. If you've ever dreamed of working hands-on with the most impactful creators in lifestyle, this is a role for you! We are a team of folks addicted to culture and committed to client excellence within the space.
Requirements
- Bachelor's degree or equivalent practical experience
- 3+ years of relevant experience in influencer marketing, talent partnerships, digital media, or a related agency, media, or entertainment environment
- Proven ability to negotiate and manage high-impact creator and agency partnerships, with experience managing high-volume operational processes (e.g., vetting, onboarding, or program logistics) and strong attention to detail
- Deep knowledge of the creator economy and platforms such as TikTok, Instagram, and YouTube, along with familiarity with creator/influencer marketing platforms (e.g., Creator IQ) and program management tools (e.g., Airtable), or comparable systems
- Skilled in negotiation, communication, and stakeholder management, with experience building relationships with creators, talent, or external partners
- Strong written and verbal communication skills, with the ability to synthesize data into clear, client-ready reporting
- Highly organized, with the ability to juggle multiple projects in a fast-paced environment
Nice To Haves
- Experience in the beauty, retail, or CPG creator marketing space
- Strong strategic thinking with a track record of leading multi-channel influencer campaigns
- Proficient in influencer marketing tools and campaign performance analytics platforms
- Experience supporting client-facing QBRs or account management deliverables
- Working knowledge of invoicing/PO systems (e.g., Coupa) in an agency context
Responsibilities
- Own end-to-end influencer and talent partnerships, from scouting, vetting, and negotiation through execution, deliverable tracking, and performance analysis
- Manage the operational cadence of the annual selection cycle, coordinating across multiple phases to narrow a large applicant pool to a final cohort on schedule
- Lead campaign strategy and execution across Single Brand Campaigns (SBC) and Multi-Brand Campaigns (MBC), including briefing, tracking deliverables, and reporting on performance
- Lead deal negotiations and contracting, securing usage rights and reviewing campaign deliverables in collaboration with Legal
- Serve as a key relationship manager and liaison between the client, talent agencies, and creators, managing ongoing communication, timelines, and asset feedback
- Partner with the Tech Lead to maintain and troubleshoot program infrastructure (Creator IQ, Airtable), ensuring data accuracy across vetting, roster management, and reporting
- Build and maintain reporting resources and reporting that support internal reviews and client-facing Quarterly Business Reviews (QBRs)
- Track and analyze creator and campaign performance and program Key Performance Indicators (KPIs), providing post-campaign ROI reports and creator/landscape trend insights to inform program recommendations
- Support the Alumni program, including ongoing engagement strategy and program refinements
- Collaborate cross-functionally with Legal, Ops, and Research team members to keep vetting, contracting, and compliance processes on track
- Serve as a key operational point of contact for the client, escalating appropriately to the Director and VP
Benefits
- Competitive programs to support your well-being
- Experience working in a collaborative environment with room to grow
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What This Job Offers
Job Type
Full-time
Career Level
Manager
