Manager, Corporate Partnerships

NBCUniversal•Universal City, CA

7h•$90,000 - $120,000•Hybrid

About The Position

The Strategic Partnerships team leads the development and execution of global partnerships strategy, forging and managing best-in-class strategic alliances that enhance our guest experience, expand audience engagement, and drive revenue. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other. The Manager, Corporate Partnerships will proactively manage assigned corporate partner relationships for domestic (U.S.) theme parks as it relates to strategic and creative direction, as well as the execution of associated co-branded campaigns to ensure the Company is maximizing both parties’ brand awareness, sales, market share and ROI. This role requires both a keen marketing intellect and a disposition complimentary to partner relations. Partnership experience in consumer-packaged goods, financial products, professional sports, and/or sourcing is preferred. Serving as the face of the Company to corporate partners, a sound understanding of Universal Destinations & Experiences and the NBCU portfolio is critical.

Requirements

Strong strategic thinking, creative, analytical, communication (written and verbal), and project management skills, as well as the ability to work both interdepartmentally and with external third-parties to execute flawless campaigns.
Bachelor’s degree is required or equivalent combination of education and experience.
5+ years marketing experience is required; or equivalent combination of education and experience
A track record of performance meeting targets and objectives
A passion for new technology and media channels
Cross-functional experience and the ability to thrive in a fast-paced and complex environment
Strategic and analytical thinking skills
Highly organized with a discerning eye and attention to detail
Diplomatic approach to problem solving and decision making

Nice To Haves

Partnership experience in consumer-packaged goods, financial products, professional sports, and/or sourcing is preferred.

Responsibilities

Strategically plan marketing tactics and campaigns to maximize the value of assigned corporate partnerships using both existing and innovative channels and experiential opportunities (30%)
Lead the development of annual strategic marketing plans which align with both Universal business objectives and partner interests
Coordinate media plans and manage partner media budgets
Provide sound, quantifiable projections to justify marketing strategies, campaigns, and plans
Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using both existing and innovative channels (30%)
Brainstorm new content activation ideas and marketing campaigns across various consumer brand segments
Write creative briefs that inspire and provide valuable strategic guidance to internal and external agencies
Oversee the development and resulting project/program creative from internal design group, clients, and external agencies in a manner consistent with company initiatives/goals and partner interests
Manage/support in-park and on-site signage, product placement, experiential events, sampling, research, and other non-traditional marketing tactics
Lead the strategic management of all pre and post program analyses
Support Corporate Partnership’s alliance development efforts (10%)
Research prospective partners, partnership models, and perform all other necessary due diligence
Brainstorm partner and Company benefits/opportunities, areas of reciprocity, as well as terms, conditions, and guidelines of prospective partnership
Develop, and possibly deliver, pitch decks and other related presentations/material
Partner with Merchandise, F&B and Sourcing to maximize in-park/on-site product placement and sales: (10%)
Draft sales reports, as well as assess in-park retail environments, to continually improve product sales
Develop sales incentives and consumer-facing campaigns designed to increase in-park sales
Work interdepartmentally to coordinate logistics and ensure availability of product in-park, when necessary
Maintain positive and effective internal and external (corporate partner) relationships via video conference and in-person meetings for the sake of the partnership and health of the business (20%)
Effectively manage and counsel direct report(s)
Work with all levels of internal/external management including but not limited to Managers, Directors, and Vice Presidents of Marketing, Sales, and Operations as needed for program development and partner management
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.